Yutang Weekly (12.14-12.20)

Tencent to partner FC Barcelona on social media

Liu Shengyi, president of the Tencent Online Media Group, together with his team, paid a visit to the home of Spanish football giant FC Barcelona last Saturday. They were welcomed by Manel Arroyo, the vice president of the Marketing and Communication Department and Jordi Cardoner i Casaus from the Social Area and FC Barcelona Foundation.

Dongfeng Nissan sues Guangzhou Evergrande for over ¥32 million

Dongfeng Nissan, a sponsor of Guangzhou Evergrande Taobao Football Club, has sued the club for changing shirt sponsors for the final game of the AFC Asian cup on November 21st, according to a report posted yesterday.

CSL Broadcast Rights Holder invests in TVLB

Ti’ao Power, the broadcast rights holder of the Chinese Super League (CSL), has invested in Touch Video Live Broadcast (TVLB), a broadcast and video production company, as reported in a recent news story.

Le Sports to build up DISPO ecosystem

Le Sports, a subsidiary of the online video company LeTV, has just held its marketing conference yesterday. As reported in a news story, in preparation of the Rio Olympics, the it is to build up a DISPO ecosystem.

China Open 2015 ranks first in global broadcast viewership

The Women’s Tennis Association (WTA) yesterday announced new global TV and digital audience figures. The 2015 end-of-season report, compiled by SMG Insight, indicates that interest in women's tennis is at an all-time high.

Wolf Blass to partner NBA China

.Treasury Wine Estates and NBA China announced yesterday (Thursday) a new multiyear marketing partnership.