Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Le Sports, a subsidiary of the online video company LeTV, has just held its marketing conference yesterday. As reported in a news story, in preparation of the Rio Olympics, the it is to build up a DISPO ecosystem.
For Le Sports, DISPO stands for the five factors in its marketing process, namely, demands from sports customers, identification of sports users, selection of sports programmes, products in specific sports and occasions of sports marketing.
Founded in 2014, Le Sports is an integral part of the ecosystem, which serves as a global technology conglomerate, established by Jia Yueting and Liu Hong in 2004. With a commitment with a chance to experience disruptive technology at its best, it owns in fields including TV, mobile phones, electric vehicles, sport, music, movies and TV shows.
As Lei Zhejian, CEO of the company put it, they will work together to promote the development of the ecological chain within the Chinese sports industry.
Source: Xinhua
Proofread by John Devlin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Sports stocks prices fall sharply in China
07 Jul 2015
Le Sports hails RMB 1.2 bn investment
16 Mar 2016
Why does Qoros choose ITTF World Championships as a start?
04 May 2015
The World Universiade 2021 Reaches strategic partnership with the China Media Group
21 Aug 2020
Sichuan Sports Industry Group opening ceremony held in Chengdu
21 Sep 2019
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...