SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29
Le Sports, a subsidiary of the online video company LeTV, has just held its marketing conference yesterday. As reported in a news story, in preparation of the Rio Olympics, the it is to build up a DISPO ecosystem.
For Le Sports, DISPO stands for the five factors in its marketing process, namely, demands from sports customers, identification of sports users, selection of sports programmes, products in specific sports and occasions of sports marketing.
Founded in 2014, Le Sports is an integral part of the ecosystem, which serves as a global technology conglomerate, established by Jia Yueting and Liu Hong in 2004. With a commitment with a chance to experience disruptive technology at its best, it owns in fields including TV, mobile phones, electric vehicles, sport, music, movies and TV shows.
As Lei Zhejian, CEO of the company put it, they will work together to promote the development of the ecological chain within the Chinese sports industry.
Source: Xinhua
Proofread by John Devlin
Related coverage
Logitech G Reaches Strategic partnership with Bilibili Esports
17 Aug 2020
Peak saw growth in product orders and sales
13 Jan 2015
ZTE sponsors Borussia Mönchengladbach
16 May 2016
Four trends for Chinese sportswear market in 2016
25 Jan 2016
A golden age for marathon industry in China?
06 Nov 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...