Ti’ao Power, the broadcast rights holder of the Chinese Super League (CSL), has invested in Touch Video Live Broadcast (TVLB), a broadcast and video production company, as reported in a recent news story.

Earlier, in the autumn, Ti’ao Power won the production and broadcast rights to the CSL, China's top domestic soccer league, between 2016 to 2020 in a deal valued at RMB 8 billion (US$1.25 billion). 

Since then, Ti’ao has become one of the most eyecatching companies in the Chinese sports industry. In October, the CSL broadcast rights holder, together with its shareholder China Media Capital, invested in Eumedia, the exclusive operator of the China University Football League. 

TVLB is a Chinese company that provides professional services for TV stations, production companies, enterprises and institutions. According to the agreement, TVLB will work on CSL production and broadcast, R&D of intellectual properties, social media and documentaries. 

The investment will bring TVLB a business order of between RMB 100 million and 150 million. 

‍‍Source: Sohu Sports‍‍

Proofread by John Devlin