The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35

The National Basketball Association (NBA) has recently announced top-selling jerseys for 2014-15 season in China. Stephen Curry, the NBA team Golden State Warriors’ star player and the league’s reigning MVP secured the top spots as the NBA’s Most Popular Jersey within China market, based on overall sales from the league’s official flagship store in China (NBAStore.cn) from October 2014 through to October 2015.
Although Kobe Bryant plagued with injuries in the last season, he ranks No. 2 on the list by virtue of his high popularity among Chinese fans, followed by the Cleveland Cavaliers’s LeBron James.
Rounding out the top ten is the Houston Rockets ’ James Harden(No.4) , the Los Angeles Clippers ’ Chris Paul (No.5), the Oklahoma City Thunder's Kevin Durant (No. 6) , the Chicago Bulls' Derrick Rose (No. 7), the Miami Heat’s Dwyane Tyrone Wade(No.8), the Brooklyn Nets’ Deron Michael Williams(No.9) and Kevin Garnett(No.10).
Source: NBA China
The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35
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