Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Dongfeng Nissan, a sponsor of Guangzhou Evergrande Taobao Football Club, has sued the club for changing shirt sponsors for the final game of the AFC Asian cup on November 21st, according to a report posted yesterday.
As reported by Sohu Sports, the case came before Guangzhou Huadu People's Court last Wednesday ( December 9th).
Dongfeng Nissan Passenger Vehicle Company, a joint venture founded in 2002, is claiming compensation for the loss of RMB 32.441 million and discharges itself from the payment of RMB 24 million due in accordance with their sponsorship deal.
As cited by media reports at the beginning of November, Evergrande had asked for a buy-back of the shirt sponsorship rights from Nissan. They were turned down by the motor company.
However, without the agreement of its advertising partner, the club changed its shirt advertisement to Evergrande Life Insurance for the second leg of the final, when they defeated the UAE's Al Ahli 1-0 in Guangzhou.
Source: Sohu Sports
Proofread by John Devlin
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Shanghai campus football boosted by 100-million-yuan sponsorship
23 Apr 2015
Hebei China Fortune fined for wearing wrong kit
18 Apr 2016
Wasserschuh: I love Chinese tea more than beans and rice!
16 Jun 2015
Wanglaoji: embracing young customers through sports marketing
25 Sep 2017
Hualu Baina secures sponsorship for CFA Cup
26 Aug 2015
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...