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Michael Leavy: Arsenal’s strategy is trying to bring Chinese fans closer

Monday, 22 Aug 2016 18:00

We have talked with Michael Leavy, Media, Marketing & CRM Director for Arsenal FC. He has shared the club's Chinese marketing strategy and his expectations about Chinese football market.

China welcomes an unprecedented soccer fever

Monday, 15 Aug 2016 17:58

It seems that every a few months, there will be a report saying that some Chinese company has bought into a foreign soccer entity.

Repucom EVP Mike Wragg: One of important things for China is the commercialization of sport

Friday, 15 Jul 2016 17:30

Repucom has recently joined the family of Nielsen. Would they expand more in the Chinese market?

Wanda’s game-changing revolution in soccer industry

Thursday, 14 Jul 2016 17:40

Hosting a soccer’s World Cup has long been a dream not only for Chinese fans, but also for industry leaders, especially the Chinese real estate group Dalian Wanda.

Weekly Report: Badminton Men's Singles Final Chen Long VS Lee Chongwei was the most watched match

Tuesday, 23 Aug 2016 12:10

Badminton Men's Singles Final Chen Long VS Lee Chongwei was the most watched match, followed by the Women's Volleyball Final China VS Serbia.

Report: 2016 Rio Olympics TV Broadcasting Express (7th Issue)

Friday, 19 Aug 2016 12:46

China defeated Germany 3-0 to claim the championship in Women's Team Table Tennis Final.

Report: 2016 Rio Olympics TV Broadcasting Express (6th Issue)

Wednesday, 17 Aug 2016 16:07

Shi won her 2nd Rio gold and 14th gold for China. This is also China’s 8th straight gold in Women’s 3m Springboard.

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