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White Paper: Chinese Sports Industry Trends & Popularity of Sports Consumption in China

Thursday, 20 Apr 2017 14:31

This white paper looks at the major trends of Chinese sports industry in the last two years and the consumption of sports on Chinese TV.

FIFA’s video referee technology moves step closer, China in contention to innovate

Friday, 14 Apr 2017 21:49

​The possibility of having video assistant referees (VARs) in football continues to move forward, with FIFA last week taking the next step in implementation procedures.

Pioneering digital platform shows way forward for sports sponsorship brand matching

Friday, 14 Apr 2017 21:29

At the 2017 SportAccord Convention, Yutang Sports interviewed the Founder of OpenSponsorship, Ishveen Anand. She shared some interesting thoughts on sponsorship and how she started this company.

Sports federations chief suggests China be more selective with acquisitions and event bids

Friday, 14 Apr 2017 21:11

At the 2017 SportAccord Convention, the President of SportAccord Convention and President of ASOIF, Francesco Ricci Bitti, said to Yutang Sports that Chinese should be more selective with regards to events.

CCTV Sports Personality of the Year very popular among audiences

Tuesday, 17 Jan 2017 22:09

The average TV Rating of the ceremony broadcast on CCTV 5 is one of the few highest ones up to now in 2017.

Weekly report: Basketball domintaed the ranking list

Wednesday, 07 Dec 2016 15:23

CBA and NBA occupied three positions of this week's top viewing list.

Weekly Report: Chinese v Qatar topped the rank with 3.69 viewership rating

Thursday, 24 Nov 2016 20:30

The China vs. Qatar match in the FIFA World Cup Asian Zone Qualifiers got the most attention this week.

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