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Forget perimeter boards, sponsorship fan engagement is now about joining the conversation

Tuesday, 16 May 2017 19:33

Sports sponsorship is no longer about eyeballs on perimeter boards and media exposure, and is instead everything about engaging in conversations and interacting with fans.

Gamification: how exercise tracking software helps make fitness the biggest business in sport

Monday, 15 May 2017 15:58

The Strava exercise software app is gaining one million new members every 30 days, and counts its total in the “tens of millions” according to its co-founder Mark Gainey, who recently spoke to Yutang Sports at The Telegraph Business of Sport event in London.

RBS on innovation: 'sponsorship works well when you’re engaged with people at their passion points.'

Friday, 12 May 2017 19:00

Martyn Wilson, Head of Sponsorship, Hospitality & Events, RBS (Royal Bank of Scotland) shared his thoughts on sponsorship best practice, with Yutang Sports, at the recent Telegraph Business of Sport event in London.

“China’s crazy show of millions ...”

Friday, 05 May 2017 11:04

What happens in China’s Football Super League pushed China’s Sports (and in particular football) much more into the European headlines than expected.

White Paper: Chinese Sports Industry Trends & Popularity of Sports Consumption in China

Thursday, 20 Apr 2017 14:31

This white paper looks at the major trends of Chinese sports industry in the last two years and the consumption of sports on Chinese TV.

CCTV Sports Personality of the Year very popular among audiences

Tuesday, 17 Jan 2017 22:09

The average TV Rating of the ceremony broadcast on CCTV 5 is one of the few highest ones up to now in 2017.

Weekly report: Basketball domintaed the ranking list

Wednesday, 07 Dec 2016 15:23

CBA and NBA occupied three positions of this week's top viewing list.

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