VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The FIA World Rally Championship (WRC) has announced a three-year deal with China’s leading internet-based sports company Le Sports on Rally China.
The partnership will enable Le Sports to exclusively operate and promote Rally China which is to be held in Beijing from Sep. 9-11. In addition to the event promotion, Le Sport has also acquired the exclusive new media rights to 14 Rally China competitions in China up until 2018.
The deal will also enable Chinese audience to access live global WRC events through Le Sports’ Super TV, smart phones, PC platform and mobile APP.
Qiu Zhiwei, vice president at Le Sports’ Event Operation, said “WRC has returned to China after 17 years.”
“Based on the booming auto industry in China, I believe, the partnership between Le Sports and WRC will bring Chinese supporters a different experience with their introduction to the Rally Championship and racing culture,” Qiu added.
Rally China, which was first organized in 1999, will be back in China after a gap of 17 years. The 2016 Rally China will take place in Beijing in September.
Source: Sports.cn
Proofread by John Devlin.
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Le Sports and ATP announce partnership deal
23 Nov 2015
LeTV Sports secures Wimbledon Championships rights
14 Jul 2015
Baofeng Group founder and CEO: MP&Silva is the VIP Pass to sports industry
12 Jun 2016
12 Jul 2015
Chinese famous TV host promotes International Champion Cup
03 Jul 2015
More from Yutang Sports
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
IWGA to confirm the World Games host
11 Apr 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
Yutang Sports
loading...