Yutang Weekly (6.29-7.4)

Luís Figo extends football academy to China

Former Portuguese football player Luís Figo visited China on 27 June, to sign a strategic cooperation agreement with Chengdu Football Association to bring his football school Winning League Figo Football Academy to China.

Samsung sponsors International Champions Cup China

As part of its brand strategy, Samsung has attached close attention to sports marketing. In a deal announced by Samsung recently, the Korean electronics giant will serve as the official premium partner of International Champions Cup China. It is the second football event in China sponsored by Samsung, following its partnership with Chinese Super League.

Qbao and Real Sociedad boost campus football in China

A football-themed summer camp was launched by Qbao, the sponsor of Real Sociedad FC and Rayo Vallecano, in Zhengzhou China on June 27. Real Sociedad’s two youth coaches were invited to the opening ceremony after which they took part in a 3-day training camp for juniors from over 50 local schools.

LeTV Sports partnered with Pacquiao for Chinese market

LeTV Sports and Pacquiao held a signing ceremony at Pacquiao’s home at General Santons in Philippines on June 30 for a joint-venture by LeTV and Pacquiao International Beijing, and announced that they would jointly build the largest online-to-offline boxing platform in China, offering online and on-ground trainings and creating professional leagues to provide services for Chinese boxing fans, and to develop world-class boxing champion in China.

Guangzhou Evergrande FC to be listed on trading board

Evergrande Real Estate Group said on Thursday that it planned to list the football team it jointly owns with Alibaba Group Holdings on National Equities Exchange and Quotations, China’s small-cap equities trading platform also known as the “New Third Board”.Evergrande recently boosted its stake in the Guangzhou Evergrande Taobao Football Club to 60 per cent, regaining control from Alibaba, local media reported.

NBA-Tencent cooperation officially started yesterday

The five-year cooperation between NBA and Tencent officially commenced yesterday, July 1. As a part of the cooperation, Tencent announced that they launched an official new website for NBA China.

2015 WTA China Open signs new platinum sponsor

2015 TWA China Open  signed with Ezubo, an online finance platform, as a platinum sponsor when kicking-off the 100 day countdown to the competition at China’s national tennis center.

Jeremy Lin visits Adidas Base in HK

Basketball superstar Jeremy Lin flew into Hong Kong to add a special touch to the opening of the Adidas Sports Base at the Central Harbour-front event space. The opening of the Sports Base is timed to coincide with the “Boost Your Summer 2015” campaign which will run in Hong Kong for the next several weeks.