LeTV Sports partnered with Pacquiao for Chinese market

‍‍LeTV Sports and Pacquiao held a signing ceremony at Pacquiao’s home at General Santons in Philippines on June 30 for a joint-venture by LeTV and Pacquiao International Beijing, and announced that they would jointly build the largest online-to-offline boxing platform in China, offering online and on-ground trainings and creating professional leagues to provide services for Chinese boxing fans, and to develop world-class boxing champion in China. 

Lei Zhenjian, CEO of LeTV Sports, Jin Hang, President of added value services at LeTV Sports, Pacquiao himself, President and CEO of Pacquiao International Beijing and other professionals from the boxing industry were present at the ceremony. LeTV Sports also live broadcasted the event. 

Pacquiao looked forward to the cooperation. He said that China was a populous country with many talented people; he was happy to work with LeTV Sports, an internet and sports platform and believed that Pacquiao International would achieve great success in China. 

The CEO of LeTV Sports Lei Zhenjian, was also excited about this cooperation. He said that China had large numbers of boxing fans but lacked good training organizations and good coaches; he hoped that O2O cooperation with world-class organizations would become one of the most competitive products of LeTV Sports in the future. 

They would open about 400 Pacquiao boxing clubs around the country and provide top boxing coaches. They would organize national boxing events and upgrade the events gradually. LeTV Sports would provide online training videos and events streaming, and develop an APP that combines information, booking of learning sessions, booking of competitions, and social networking to be an interactive and training platform for fans. 

Source: China Daily