Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Chinese sportswear brand PEAK has just signed a 3-year sponsorship deal with Cleveland Cavaliers guard, Matthew Dellavedova. As part of the partnership, the Australian guard is set to release his first signature shoe.
Dellavedova is about to “embark on his second straight NBA Finals appearance, coming off the bench for the Cleveland Cavaliers”, as reported by the Daily Telegraph.
“PEAK Australia approached me nearly two years ago with the idea of introducing a basketball shoe into the Australian market” Dellavedova said in a press release.
“From there, talks became more serious in the past year and PEAK worked hard on developing a shoe that offers the type of reliability and performance that drives me every day. It’s pretty special. I can’t wait to unveil them for the first time later this year,” he added.
The signature shoe, which may be named the ‘Delly 1’, is expected to be available in Australia later in the year. PEAK and the NBA player will also co-operate in the production of a range of casual and running shoes.
Source: Daily Telegraph
Proofread by Sean O Diobhilin
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
30-day countdown to Canon sponsored IAAF World Championships
23 Jul 2015
Sportcal Interview:Insights on the world’s sports sponsorship industry
13 Nov 2015
Yutang Case Study: Snooker accelerates K-BOXING’s strategic transformation
10 Feb 2016
Why Lenovo chose NFL to expand its footprint in the U.S?
20 Jan 2015
Xtep and Wisdom will obtain 10 billion profits
24 Jun 2015
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...