Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Chinese sportswear brand PEAK has just signed a 3-year sponsorship deal with Cleveland Cavaliers guard, Matthew Dellavedova. As part of the partnership, the Australian guard is set to release his first signature shoe.
Dellavedova is about to “embark on his second straight NBA Finals appearance, coming off the bench for the Cleveland Cavaliers”, as reported by the Daily Telegraph.
“PEAK Australia approached me nearly two years ago with the idea of introducing a basketball shoe into the Australian market” Dellavedova said in a press release.
“From there, talks became more serious in the past year and PEAK worked hard on developing a shoe that offers the type of reliability and performance that drives me every day. It’s pretty special. I can’t wait to unveil them for the first time later this year,” he added.
The signature shoe, which may be named the ‘Delly 1’, is expected to be available in Australia later in the year. PEAK and the NBA player will also co-operate in the production of a range of casual and running shoes.
Source: Daily Telegraph
Proofread by Sean O Diobhilin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
NBA opens coaching clinic in China
09 Dec 2014
Beijing Capital Land sponsors 2015 IAAF World Championships
25 Aug 2015
Weekly report (05/01/2015-11/01/2015)
14 Jan 2015
Hong Kong: one of the best organizers of FIVB Women’s Volleyball World Grand Prix
21 Jul 2015
Kobe Bryant entered Pacific Power Index
27 Jan 2015
More from Yutang Sports
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Yutang Sports
loading...