Yutang Weekly (6.8- 6.14)

Guangzhou Marathon to partner with Wisdom Holdings

Guangzhou Marathon, as the first Marathon event in China on the Platform, will partner with Wisdom Holdings.Guangzhou Marathon had taken three years to build up their brand, then won the title of gold medal event in 2014, got recognized by market. The contract with former partner expired in 2014, therefore Guangzhou Marathon started to be put on the Equity Exchange.

Letv reached agreement with USGA

US Golf Association (USGA) officially reached an agreement with Letv on June 8th. It was the first time that USGA made a deal with Chinese digital media. In the following three years, US Open, US Women`s Open Championship and US Veteran Open would be broadcast by Letv.com, Letv video, Letv Sports, Letv Mobile etc,. Letv has purchased all rights of the big golf events, including PGA Tour.

Perform talking with Baidu to collaborate in China

One of the most famous sports digital content companies in the world, Perform, is possibly conducting discussions with Chinese internet giant Baidu about developing the Chinese market. The news was first released on Monday by a Chinese sports media, who was reported to have source in Baidu, and created strong reactions among Chinese sports professionals, especially on WeChat where the news was read for over 9,000 times and shared many times.

Kobe Bryant announced partnership with Sina and Alibaba

Kobe Bryant, the super star in NBA, five NBA Championships winner, did the analysis on Sina.com for the NBA Final Game 3. More than 66 million people watched G3 online, the comments exceeded 125 thousand. During the live game, Kobe announced the partnership with Sina and Alibaba. The three sides will launch a documentary based on Kobe Bryant Muse. Compared to the US version, the documentary would include more details. The official website is going to be run exclusively on Sina. Kobe's company will set a branch in China this summer, who will collaborate with Sina and Alibaba deeply.

Snooker World Cup 2015 gets title sponsor

The Word Cup 2015 of World Snooker to be held in China’s Wuxi city signed a water title sponsor, Nongfu Spring. The signing ceremony took place in Beijing yesterday at China Beijing Equity Exchange. Nongfu Spring is a well-known water brand in China. The general manager of Nongfu Spring Huabei region said that they had a special connection with sports, and had been emphasizing cooperation with top-class sports events since the 1998 World Cup; he said that this cooperation would be another success. Nongfu Spring would use the elegance of the sport to help build a high-profile brand image.

Beijing-based StarTimes seals broadcast rights for Bundesliga

Beijing-based digital television network, Startimes, is now the exclusive broadcast sponsor of the German Bundesliga in Nigeria and the rest of the sub-Sahara Africa following the signing of a five-year deal recently in Tianjin, China at the ongoing 5th African Digital Television Development Seminar.