Weekly Report: Soccer, snooker and athletics wrapped up the TOP 10 list

Wednesday, 23 Aug 2017

Soccer, snooker and athletics wrapped up the TOP 10 list, as four contests of 2017 Snooker China Championship were included in the list.

World Snooker sells 10-year digital audio-visual rights in China

Tuesday, 15 Aug 2017

World Snooker has signed a ten-year deal with Rigour Media, which will see the company acquire the exclusive digital audio-visual rights of all World Snooker events in China until 2027.

New sponsor for Chinese snooker player Ding Junhui

Thursday, 20 Oct 2016

Ding Junhui partnered with Swiss watch brand Zenith.

2016 Evergrande World Snooker China Championship set for November

Monday, 19 Sep 2016

New snooker event in China set from November 1st to 5th.

Hanteng Autos title sponsors 2016 World Snooker Open

Monday, 04 Jul 2016

China’s Hanteng Autos announced yesterday the company has become the title sponsor of 2016 World Snooker Open to be held in Yushan, Jiangxi Province in late July.

210 million viewers in China for World Snooker Championship

Thursday, 05 May 2016

As Chinese snooker player Ding Junhui reached the final of the World Championship, the number of TV viewers in China rose to 210 million across the 17 days of the event.

Weekly Report: World Snooker Championship dominates viewership on CCTV 5

Wednesday, 04 May 2016

CCTV 5 picked up a drastically increased viewership this week thanks to the World Snooker Championship 2016 and Ding Junhui's superb performance.

WPBSA’s Ambitious Plan: How to make Snooker a popular sport around the world?

Wednesday, 06 Apr 2016

During the 2016 Snooker China Open, we were able to interview Jason Ferguson, the chairman of the World Professional Billiards and Snooker Association (WPBSA), and Miles Pearce, Commercial Director of World Snooker.

Weekly Report: China VS Qatar won most attention

Wednesday, 06 Apr 2016

The soccer matches were most watched events on the list, as China VS Qatar won the most attention with the ratings reaching 3.

Yutang Case Study: Snooker accelerates K-BOXING’s strategic transformation

Wednesday, 10 Feb 2016

In 2012, K-BOXING, the Chinese top-tier menswear manufacturer, struck a strategic partnership deal with Yutang Sports, the premier sports marketing platform in the country.