SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024 12:08
The Word Cup 2015 of World Snooker to be held in China’s Wuxi city signed a water title sponsor, Nongfu Spring. The signing ceremony took place in Beijing yesterday at China Beijing Equity Exchange.
Nongfu Spring is a well-known water brand in China. The general manager of Nongfu Spring Huabei region said that they had a special connection with sports, and had been emphasizing cooperation with top-class sports events since the 1998 World Cup; he said that this cooperation would be another success. Nongfu Spring would use the elegance of the sport to help build a high-profile brand image.
The World Cup 2015 will be held from June 15 to 21. The marketing rights of the event were exclusively managed and redistributed by Wuxi Tianjian Sports Management Co. Ltd. (literally translated).
The partnership was achieved with the assistance of China Beijing Equity Exchange and was the first of such deals sealed.
Source: hexun.com
Related coverage
Suning to expand its footprint in Europe through sports involvement
23 Oct 2015
Huawei partners with Norwegian Ski Federation
22 Dec 2015
Major capitals continued to be interested in the Chinese football league
13 Mar 2015
BabyCare to sponsor National Sports Training Center
22 Mar 2017
Changan Ford signs partnership with CSL's Shanghai Shenhua
13 Jun 2017
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Yutang Sports
loading...