SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Guangzhou Marathon, as the first Marathon event in China on the Platform, will partner with Wisdom Holdings.
Guangzhou Marathon had taken three years to build up their brand, then won the title of gold medal event in 2014, got recognized by market. The contract with former partner expired in 2014, therefore Guangzhou Marathon started to be put on the Equity Exchange.
It was not the first open tendering for Guangzhou Marathon. In 2012, Wisdom got a three-year deal of Guangzhou Marathon. They cultivated the market in the past three years. After the first two years of exploring, Wisdom made Guangzhou Marathon a big brand in that market. The event became more and more popular, although in the first two years, Guangzhou Marathon failed to attract enough runners because of the city and organizing. In 2014, over 20 thousand athletes participated in that event.
Source: qq.com
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Yunnan Province welcomes its first ever professional marathon running club
21 Mar 2018
Guangzhou Football Association starts solo career
01 Sep 2015
Top marathons now a selling point for Chinese tourists
10 Jul 2015
David Beckham teams up with Kent & Curwen for Chinese Market
17 Sep 2015
Shanghai to set up a marathon-based sports town
15 Aug 2017
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Yutang Sports
loading...