Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Guangzhou Marathon, as the first Marathon event in China on the Platform, will partner with Wisdom Holdings.
Guangzhou Marathon had taken three years to build up their brand, then won the title of gold medal event in 2014, got recognized by market. The contract with former partner expired in 2014, therefore Guangzhou Marathon started to be put on the Equity Exchange.
It was not the first open tendering for Guangzhou Marathon. In 2012, Wisdom got a three-year deal of Guangzhou Marathon. They cultivated the market in the past three years. After the first two years of exploring, Wisdom made Guangzhou Marathon a big brand in that market. The event became more and more popular, although in the first two years, Guangzhou Marathon failed to attract enough runners because of the city and organizing. In 2014, over 20 thousand athletes participated in that event.
Source: qq.com
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Shanghai beat Beijing in charity race
30 Oct 2014
Yutang Case Study: Why Wuliangye sponsor World Chinese Badminton Championship 2015
13 Feb 2016
GAC Toyota sponsors the 2018 Guangzhou Marathon
26 Nov 2018
New Balance rolled out new sports shoes for Beijing Derby
08 Jul 2015
Surging revenue and existing problems: two sides of the Chinese marathon industry
03 Feb 2018
More from Yutang Sports
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
Yutang Sports
loading...