SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Kobe Bryant, the super star in NBA, five NBA Championships winner, did the analysis on Sina.com for the NBA Final Game 3. More than 66 million people watched G3 online, the comments exceeded 125 thousand. During the live game, Kobe announced the partnership with Sina and Alibaba. The three sides will launch the documentary based on Kobe Bryant Muse. Compared to the US version, the documentary would include more detail. The official website is going to be run exclusively on Sina. Kobe`s company to set a branch in China this summer, who will collaborate with Sina and Alibaba deeply.
While the NBA Final is amazingly fantastic, Bryant`s commentation catches more Chinese fans` attention.Bryant's massive influence in China has helped his worldwide marketability and popularity, and this is another indicator of that. whatever Bryant says on the pregame show should make headlines across the globe.
Bryant`s analysis also attracted American media. USA Today, Yahoo Sports and ESPN reported that. He has almost 3.5 million followers on Weibo, a social media site, and posted Monday that he would be talking about the game and making an announcement about what's coming this summer. NBA has kept the strategic partnership with Sina for 5 years, which gave each other more space to cooperate.
Those gave Kobe Bryant, Sina and Alibaba more chances to work together.
Source: Sina.com
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
NBA China to pledge RMB 10 mln to build basketball courts
25 Jun 2015
Exclusive interview: NBA China’s SVP David Yang explains how to focus on Chinese market
28 Dec 2015
Sunderland AFC launch Chinese website
03 Feb 2016
Artree Floor advertise via NBA’s Trail Blazers
01 Jan 2019
Yutang Weekly (2016.1.18-1.24)
24 Jan 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...