Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Chinese telecommunications company ZTE on Sunday announced it has signed a sponsorship deal with top Spanish football team, Sevilla Football Club to serve as the club's Official Technological Partner and smartphone provider.
CFA to establish Chinese Professional Football League
The Chinese Football Association (CFA) has reportedly decided to establish a new official organization to regulate the professional soccer leagues in China, according to various Chinese reports.
Liverpool hoping for £90m Anfield main stand sponsorship from Chinese firms
Liverpool are looking to the cash-rich Chinese market for a potential buyer of the naming rights to Anfield's new main stand, valued up to £90m a season by the Reds.The club's chief commercial officer Billy Hogan has reportedly travelled to China to meet firms interested in having their branding on the expanded main stand, which is due to open at the start of next season and will boost Anfield's capacity by just under 9,000 to 54,000.
China to launch Bird’s Nest Cup
The National Stadium, Beijing Beiao and Inter Sports have signed a partnership deal to jointly promote the upcoming “Bird’s Nest Cup”, to turn it into a top international football tournament. Under this deal, Inter Sports, in partnership with the other two companies, will launch an investment project to support the event from 2017 to 2026.
Le Sports secures global broadcast rights for CSL
Le Sports, the sports unit of China’s leading online streaming company LeEco, announced a wide-ranging strategic partnership with Ti’ao Power at a press conference, “BigBang” held today in Beijing.
Italian Serie A side Juventus Football Club have taken a further step in the ongoing expansion of their digital reach by announcing the launch of an official profile on WeChat, the largest and fastest growing social messaging service in China provided by Chinese internet giant Tencent.
Ali Sports hires Han Lifeng as vice president
Ali Sports, the sports arm of Chinese commercial giants Alibaba Group, has appointed Han Lifeng a Vice President. He will also become Managing Director of its venue management department, according to a source close to the company.
China ends state control of football
The Chinese government has relinquished all control over the country’s football association, Xinhua news agency reported on Wednesday February 24, under a plan to overhaul the sport and boost the performance of its struggling teams.
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
FIFA Director Walter Gagg: China will be absolutely able to organize a World Cup
22 Apr 2016
Yutang Weekly: What happened in the Chinese sports market (8/12-8/18)
18 Aug 2019
Letv and Letv Sports invested 15 million RMB in Edoon
09 Jul 2015
Anta signs with captain of Team China
02 Jul 2015
LeSports to sue streamers to protect copyright
07 Sep 2016
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...