VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
ZTE, a leading global mobile device maker, announced last week that it has signed double Olympic gold medalist and five-time world champion over 10,000m, Haile Gebrselassie, as its official smartphone brand ambassador for Ethiopia. Alongside this announcement, ZTE also confirmed the Ethiopia availability of two of its best-selling 4G LTE devices – the ZTE Grand S2 and ZTE Blade S6.
“We are thrilled to welcome Haile Gebrselassie as our official smartphone brand ambassador for Ethiopia – a truly inspirational figure, both locally and worldwide,” said Kan Yulun, CEO of EMEA & LATAM, ZTE Mobile Device, and Vice President of ZTE Corporation. “Ethiopia is an important market for ZTE and we are keen to step up our marketing game here. By doing so, we hope to further raise awareness of the ZTE brand, as well as engage with local customers on a new level, allowing us to better understand local needs.”
“I’m very thrilled to become ZTE’s first ever brand ambassador in Africa and represent the brand here in Ethiopia,” said Haile Gebrselassie. “I look forward to working with ZTE and engaging with Ethiopian customers through the innovative range of products that ZTE is soon to launch here.”
On a global level, ZTE is committed to transforming its consumer image, having changed its logo and branding earlier this year. Over the last few years, ZTE has been building up its brand visibility across the globe by engaging with customers through a number of sports marketing initiatives.
In the US, ZTE is the official smartphone sponsor of three NBA teams: the Houston Rockets, New York Knicks and Golden State Warriors. ZTE is also partnering with other athletes across the globe, including Toronto Maple Leafs hockey player, Joffrey Lupul, and Filipino professional basketball player, James Yap.
Over the next two months, ZTE plans to launch two of its best-selling 4G LTE smartphones in Ethiopia – the ZTE Grand S2 and ZTE Blade S6, priced between 8000-8500 Ethiopian birr. It will also offer other entry-level 4G hardware, such as the 4G Ufi, 4G CPE and 4G dongle for its Ethiopian customers.
The availability of these new devices follows the recent launch of Ethio Telecom’s 4G service in the country’s capital, Addis Abada. ZTE intends for its best-selling premium devices to address local demand for high-speed data and voice services, at a price affordable to local customers.
Related coverage
IMG ramps up its efforts on Chinese winter sports
07 Jan 2016
PEAK renews Olympic deal with NZ
01 Jul 2016
New Chinese partner for Liverpool
25 Feb 2016
Chinese Handball Association Super League launched
04 Apr 2019
La Liga president eyes closer ties with CSL
18 Aug 2015
More from Yutang Sports
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
Yutang Sports
loading...