VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Sina Sports, sports sector of Sina.com, has struck an exclusive media partnership deal with Juventus FC on the Serie A side’s China tour.
Under the deal, Sina sports acquired the accessibility to exclusive interviews covering head coach Massimiliano Allegri, players including Gianluigi Buffon, and former star David Trezeguet of the Old Lady.
Sina Sports will also join the team for daily video footages and encourage the fans to engage more with Juventus during their visit.
As reported earlier last month, the Old Lady opened the official account on Sina Weibo, arguably China’s most popular microblog.
The deal alongside Sina’s collaboration with Carlo Ancelotti are seen as approaches to explore derivatives business generated by sports stars.
The Italian football giants will face Lazio in the final of 2015 Supercoppa Italiana (Italian Super Cup) which takes place in Shanghai, China on August 8th.
Source: Sina
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Juventus join Chinese social media
10 Jul 2015
Yutang Weekly (2016.2.15-2.21)
21 Feb 2016
Chinese enterprises to purchase AC Milan by fundraising
09 Apr 2015
Nielsen partners with Sina Weibo in China
09 Aug 2016
Expect more free sport on your mobile, but not for long
13 Aug 2015
More from Yutang Sports
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Yutang Sports
loading...