SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Chinese Greenwood Capital agrees sponsorship deals in Melbourne
Chinese investment company Greenwood Capital has agreed two sponsorship deals with reigning AFL (Australian Football League) champions Melbourne FC and A-League side Melbourne Victory respectively, according to SportsPro.
Hong Kong FA eyes Chinese Super League
The Hong Kong Football Association will discuss the possibility of sending teams to play in Chinese competitions as they hope to take advantage of a surge in soccer investment on the mainland.
Hangzhou Greentown to link with Imabari FC
The Hangzhou Greentown Football Club has finalized a strategic agreement with Janpan-based Imabari FC, which will see the two sides seek all-round cooperation in terms of youth training.
Inter Milan seeking investment from China
Inter Milan president Erick Thohir has announced he is seeking partners to invest in the Italian club, with China the first market he is to explore.Thohir said prior to his next visit to Milan he set the record straight by revealing he is on the lookout for somebody to buy a stake in the club, following reports that he might be seeking to sell the club outright.
Le Sports reportedly raise $1 bn in new funding
Le Sports, the sports arm of China's leading online video provider LeEco, has received funding of $1 billion in its series B financing round, a media report said on Monday. The series B funding is the biggest investment so far in China's sports entertainment industry, Chinese technology news portal tech.sina.com.cn reported.
Nubia to sponsor Jiangsu Suning FC for RMB150m
China’s largest commerce retailer, Suning, has expanded its cooperation with Nubia, the upmarket brand of ZTE Corp, following the former’s acquisition of a 33.33 percent stake in the ZTE subsidiary in last December.
Le Sports to buy two-year CSL media rights for RMB 2.7 bn
Le Sports, the subsidiary of China’s entertainment company LeEco, have reportedly acquired the exclusive internet media rights to Chinese Super League during the 2016 and 2017 seasons.
Peter Schmeichel joins Sina Sports’s star squad
China’s sports portal website, Sina Sports, announced today that it has reached a partnership with legendary goalkeeper Peter Schmeichel to be the next European football icon on its original web series, “Protalk China.”
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