Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
Le Sports, the subsidiary of China’s entertainment company LeEco, have reportedly acquired the exclusive internet media rights to Chinese Super League during the 2016 and 2017 seasons.
As stated in a news story posted today by www.caixin.com, the expected value for this deal is up to RMB 2.7 billion (US $414.18 million). A news conference will be held to disclose more details.
Last year, Ti’ao Power, a subsidiary of China Media Capital, reached a long term deal for rights to produce and broadcast the CSL between 2016 to 2020, which is valued at RMB 8 billion (US$1.25 billion). Under their deal, Ti’ao has paid the CSL RMB 2 billion for the first two years’ media rights and is to re-sell the new media rights to Le Sports for RMB 2.7 billion.
Notably, in an official announcement, the CSL indicates that the matches should be broadcast on at least two new media platforms. Interestingly, Zhangyu.tv, another broadcaster of the CSL matches in the 2016 and 2017 seasons, is now a wholly-owned subsidiary of Le Sports, which makes the sports company become the actual exclusive new media broadcaster.
Source: caixin.com
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Shanghai Greenland Shenhua unveiled youth training bases
24 Jul 2015
361° partners Letv Sports on intelligent sports equipment
19 Jun 2015
Le Sports links with Bird’s Nest to fund RMB5bn
18 Nov 2015
Hebei China Fortune fined for wearing wrong kit
18 Apr 2016
Le Sports launches brokerage arm
16 Mar 2016
More from Yutang Sports
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...