Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Chinese investment company Greenwood Capital has agreed two sponsorship deals with reigning AFL (Australian Football League) champions Melbourne FC and A-League side Melbourne Victory respectively, according to SportsPro.
Under the agreements, the investment group becomes Melbourne FC’s second Chinese partner, following Southern Airlines which started to sponsor the team in 2014. In addition to the partnership with the AFL club, the firm also reached a shirt sponsorship deal with Melbourne Victory in the 2016 AFC Champions League.
Financial terms of both agreements have not been disclosed.
“Melbourne has always had a strong relationship with China from the New Gold Mountain during last century’s gold rush to the international students in recent times,” said Melbourne FC chief executive Peter Jackson.
“We ensure that our engagement is built through cooperation and relationships rather than being purely transactional.”
Greenwood Capital is a Chinese investment company, and its investment portfolio spans property, health centres, Australian food exports and cultural exchange.
Source: SportsPro
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
361° sign up promising swimmers
24 Oct 2016
Wanchai Ferry to sponsor Diving Team
04 May 2016
Ledman officially title sponsors the Segunda Liga
14 Feb 2016
Tag Heuer returns to keep time with CBA
20 Sep 2017
Man Utd push deeper into China with WeChat launch
28 Apr 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...