Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
China’s sports portal website, Sina Sports, announced today that it has reached a partnership with legendary goalkeeper Peter Schmeichel to be the next European football icon on its original web series, “Protalk China.”
The deal makes Schmeichel the newest member to the program, joining Chelsea superstar Eden Hazard, revered manager Carlo Ancelotti, and fellow Manchester United legends Gary Neville and Michael Owen.
With the announcement, Sina Sports becomes the “Official Digital Media Partner of Peter Schmeichel” in China.
As one of the stars of Protalk China, Schmeichel will receive his own channel on Sina Sports, and along with his other counterparts, provide exclusive interviews and commentary to Sina Sports users on a weekly basis.
“I was very focused on growing my connection with fans in China, and partnering with Sina Sports on this program is a perfect opportunity for me,” said Schmeichel. “There are clearly exciting things happening in the Chinese sports industry, particularly in football, and I look forward to being a significant part of it.”
“We are very proud of the success of Protalk China, and it is an honor to have Peter Schmeichel as our newest star,” said Arthur Wei, Senior Vice President of Sina.com and General Manager of Sina Sports. “Mr. Schmeichel is a perfect fit to this lineup. He will give a new perspective to fans, helping us to achieve the goal of providing fans with a comprehensive, deep impacting program they cannot get anywhere else in China.”
Launched in September 2015, Protalk China is primarily marketed to Chinese audiences featuring European football legends. The original series is an important part of Sina Sports’ initiative to provide Chinese sports fans with deeper content that brings them closer to the game.
Source: Sina Sports
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Sina Sports signs former captain of Manchester United
23 Sep 2015
ARF reached a partnership deal with WWF in Shanghai
23 Mar 2015
Dongfeng Honda partners EAFF East Asian Cup
09 Jun 2015
Jiangsu Sainty to co-found TV zone with iTV
01 Jul 2015
Alisports and ISG team up for youth training
12 Jul 2016
More from Yutang Sports
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Yutang Sports
loading...