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Yutang Weekly (10.12-10.18)

Sunday, 18 Oct 2015 10:00   |   By Hunter Cui

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NBA China renews partnership with Dongguan Basketball School

NBA China and CBA Dongguan Basketball School recently renewed their partnership to develop elite basketball talents in China. Under last Saturday’s deal, the sides will continue to collaborate in training elite youth players and also basketball coaches till 2021.

China Open attracts 187 million CNY sponsor fee

2015 China Open came to an end on Sunday. It is the first time for China Open to have all the 12 sponsors, 1 presenting sponsor, 3 diamond sponsors and 8 platinum sponsors. The event has a revenue of 187 million RMB from sponsorship.

Australian Open teams up with Shanghai Rolex Masters

The ongoing Shanghai Rolex Masters and the Australian Open announced a strategic tie-up on Tuesday that will mark the two tournament become each other’s event partner. Under the agreement, the sides will collaborate in various aspects including tournament promotions, commercial partnership together with resources share and visitor exchanges.

President Xi to visit City Football Group during the upcoming State Visit

Buckingham Palace has revealed that President Xi will pay a visit to City Football Group’s headquarters in Manchester during his tight-scheduled State Visit to the United Kingdom, which lasts from 20th to the 23rd October.

NBA China extends partnership with Harbin Beer

Harbin Beer will still serve as an official sponsor of NBA China in beer category after an extension of the partnership deal was agreed by NBA China and the beer brand just one day ahead of NBA Global Games in Shanghai on October 14.

Gillette becomes the official sponsor of CUFL

China University Football League is held by National Youth Football Office and National University Sports Association. On the October 14th, the press conference opened up in Renmin University of China.


Tags: sports sponsorship,NBA,China Open

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