SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
NBA China renews partnership with Dongguan Basketball School
NBA China and CBA Dongguan Basketball School recently renewed their partnership to develop elite basketball talents in China. Under last Saturday’s deal, the sides will continue to collaborate in training elite youth players and also basketball coaches till 2021.
China Open attracts 187 million CNY sponsor fee
2015 China Open came to an end on Sunday. It is the first time for China Open to have all the 12 sponsors, 1 presenting sponsor, 3 diamond sponsors and 8 platinum sponsors. The event has a revenue of 187 million RMB from sponsorship.
Australian Open teams up with Shanghai Rolex Masters
The ongoing Shanghai Rolex Masters and the Australian Open announced a strategic tie-up on Tuesday that will mark the two tournament become each other’s event partner. Under the agreement, the sides will collaborate in various aspects including tournament promotions, commercial partnership together with resources share and visitor exchanges.
President Xi to visit City Football Group during the upcoming State Visit
Buckingham Palace has revealed that President Xi will pay a visit to City Football Group’s headquarters in Manchester during his tight-scheduled State Visit to the United Kingdom, which lasts from 20th to the 23rd October.
NBA China extends partnership with Harbin Beer
Harbin Beer will still serve as an official sponsor of NBA China in beer category after an extension of the partnership deal was agreed by NBA China and the beer brand just one day ahead of NBA Global Games in Shanghai on October 14.
Gillette becomes the official sponsor of CUFL
China University Football League is held by National Youth Football Office and National University Sports Association. On the October 14th, the press conference opened up in Renmin University of China.
Related coverage
Wukesong Arena to be renamed Le Sports Center
17 Dec 2015
Red Bull sponsored motor races had finals in Huairou
27 Jul 2015
Hainiu FC got new jersey sponsor and launched coach training program
25 May 2015
Nike officially replaced Adidas as Chinese football partner
04 Jan 2015
China Open tennis event secures Motorola partnership
25 Sep 2018
More from Yutang Sports
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...