Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

NBA China renews partnership with Dongguan Basketball School
NBA China and CBA Dongguan Basketball School recently renewed their partnership to develop elite basketball talents in China. Under last Saturday’s deal, the sides will continue to collaborate in training elite youth players and also basketball coaches till 2021.
China Open attracts 187 million CNY sponsor fee
2015 China Open came to an end on Sunday. It is the first time for China Open to have all the 12 sponsors, 1 presenting sponsor, 3 diamond sponsors and 8 platinum sponsors. The event has a revenue of 187 million RMB from sponsorship.
Australian Open teams up with Shanghai Rolex Masters
The ongoing Shanghai Rolex Masters and the Australian Open announced a strategic tie-up on Tuesday that will mark the two tournament become each other’s event partner. Under the agreement, the sides will collaborate in various aspects including tournament promotions, commercial partnership together with resources share and visitor exchanges.
President Xi to visit City Football Group during the upcoming State Visit
Buckingham Palace has revealed that President Xi will pay a visit to City Football Group’s headquarters in Manchester during his tight-scheduled State Visit to the United Kingdom, which lasts from 20th to the 23rd October.
NBA China extends partnership with Harbin Beer
Harbin Beer will still serve as an official sponsor of NBA China in beer category after an extension of the partnership deal was agreed by NBA China and the beer brand just one day ahead of NBA Global Games in Shanghai on October 14.
Gillette becomes the official sponsor of CUFL
China University Football League is held by National Youth Football Office and National University Sports Association. On the October 14th, the press conference opened up in Renmin University of China.
Related coverage
Chinese Metropolitans are not ideal choices for NBA stars
03 Aug 2015
China Open teams up with Octagon and APG
19 Jan 2016
21 Jun 2015
Russian Esports team title sponsored by Chinese company
20 Jul 2015
VICTOR in sponsorship deal with TBC
29 Feb 2016
More from Yutang Sports
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
Yutang Sports
Chinese website
loading...