SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026 20:08

Xiangxue Pharmaceuticals, the famous medicine and drinks producer from Guangzhou, who used to be the title sponsor of Shenzhen in the CSL, have now decided to become involved once again in footballfollowing their decision to establish a partnership with the Guangzhou Football League.
“We prefer local football as it is more popular in Guangdong. Xiangxue Pharmaceuticals and Asian Drinks are ubiquitous brands. Football fans in Guangdong can now watch their football while theyenjoy their Asian Drinks” said Mr Mo, the president of Xiangxue.
Xiangxue are loyal sports supporters in Guangdong and they sponsor almost all sports in Guangzhou, particularly football. Xiangxue is the sponsor of football teams in Guangzhou, Shenzhen, Hong Kong and Hunan. They also sponsor the Chinese Women’s National Team.
Xiangxue began sponsoring Guangzhou in 2002, at a time when the team were in financial difficulties. Then in 2007 and 2008, Shenzhen were able to maintain their position in the first tier league of the CSL, thanks to the support of Xiangxue.
The financial terms of the contract have still not been released.
Source: sohu.com
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