Australian Open teams up with Shanghai Rolex Masters

The ongoing Shanghai Rolex Masters and the Australian Open announced a strategic tie-up on Tuesday that will mark the two tournament become each other’s event partner.

Under the agreement, the sides will collaborate in various aspects including tournament promotions, commercial partnership together with resources share and visitor exchanges.

Tennis Australia Commercial Director Richard Heaselgrave revealed in Shanghai that organizers of the two tournaments are in talks on commercial cooperation together with sports tourism projects and personnel exchanges.

In addition, the sides will also share resources regarding TV broadcasts. The Australia Open has reached agreements with 6 Chinese TV stations led by CCTV for the rights to broadcast the events for the upcoming season, according to Heaselgrave.

The Shanghai Rolex Masters is the exclusive ATP 1000 event based in Asia while the Australian Open is the only Grand Slam event held in Asia-Pacific area.

Source: Shanghai Daily