Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

On July 24th, the day before the first match of International Champions Cup China, plays of AC Milan visited its premium sponsor Huawei Consumer Business Group’s headquarters in Shenzhen.
During the “AC Milan-Huawei Day”, He Gang, president of Huawei mobile product line met with the players and had an in-depth exchange of views on the future of the partnership with CEO of the club Adriano Galliani. After the meeting, He introduced Hua Wei’s technological achievements to the players and invited them to try out new products such as P8, Mate7, TalkBand B2.
The cooperation between Huawei and AC Milan can be traced back to July 2011 when Huawei solely sponsored the team during Italian Super Cup 2011, played at the National Stadium in Beijing. It was the first move of Huawei’s sports marketing. In October 2013, Huawei became a premium sponsor for the team. The deal was met with the launch of a limited edition P6 smartphone for the AC Milan players drawing a lot of attention from consumers. Four years later, AC Milan’s visit to Huawei’s headquarters is a clear sign of the good cooperation between them.
Source: TechWeb
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Zuma's sponsorship of Chinese racing team raise eyebrows
08 Jul 2015
Yeangder ADT returns with new title sponsor
27 Feb 2015
China's National Youth Games sealed RMB240million sponsorship deals
10 Jul 2015
Adidas China launchs #mygirls campaign to encourage women's participation in sport
10 Mar 2015
Football organization raises RMB17m
19 May 2016
More from Yutang Sports
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
Who you meet at SportAccord And Why it Matters
22 Jan 2026
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
Yutang Sports
Chinese website
loading...