Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
On July 24th, the day before the first match of International Champions Cup China, plays of AC Milan visited its premium sponsor Huawei Consumer Business Group’s headquarters in Shenzhen.
During the “AC Milan-Huawei Day”, He Gang, president of Huawei mobile product line met with the players and had an in-depth exchange of views on the future of the partnership with CEO of the club Adriano Galliani. After the meeting, He introduced Hua Wei’s technological achievements to the players and invited them to try out new products such as P8, Mate7, TalkBand B2.
The cooperation between Huawei and AC Milan can be traced back to July 2011 when Huawei solely sponsored the team during Italian Super Cup 2011, played at the National Stadium in Beijing. It was the first move of Huawei’s sports marketing. In October 2013, Huawei became a premium sponsor for the team. The deal was met with the launch of a limited edition P6 smartphone for the AC Milan players drawing a lot of attention from consumers. Four years later, AC Milan’s visit to Huawei’s headquarters is a clear sign of the good cooperation between them.
Source: TechWeb
Related coverage
New sponsor for Hebei Women’s Football Team
29 Mar 2016
Zuma's sponsorship of Chinese racing team raise eyebrows
08 Jul 2015
Huawei extends Phoenix sponsorship
19 Apr 2016
AC Milan’s shareholder Mr. Bee to bring F5WC to China
21 Oct 2015
VICTOR in sponsorship deal with TBC
29 Feb 2016
More from Yutang Sports
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
Yutang Sports
loading...