Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Evergrande Spring partners with Bayern Munich
Guangzhou Evergrande FC held a joint press conference with Evergrande Spring and Bayern Munich FC yesterday to announce a three-year deal between the Guangzhou-based mineral water producer and Bundesliga giants. The deal will see Evergrande Spring, a subsidiary of the Evergrande Group, become a regional sponsor of Bayern Munich until 2018. But financial terms were not revealed. The agreement covers the use of brand image rights in China. This has been seen on stadium advertising boards during the Audi Summer Tour 2015 and will also involve a TV commercial featuring FC Bayern players in China. Bottles of FC Bayern mineral water will also be sold in retail outlets.
Huawei extends Ajax Cape Town sponsorship
Chinese smartphone maker Huawei has renewed its partnership with football side, Ajax Cape Town, for another year. Huawei agreed a provisional two-year deal with Ajax Cape Town last October and retains the option to extend for another two seasons at the end of the current term. Huawei had the right to review the arrangement after one year. The Ajax Cape Town sponsorship announced last year was the first such deal in South Africa for the global smartphone brand. Ajax Cape Town players will receive Huawei devices and accessories under the partnership and serve as brand ambassadors.
Letv Sports to start fundraising Series B
A co-founder and deputy president of Letv, named Liu Hong, lately revealed that Letv Sports, as the emerging online sports media entity in China, is looking to raise its second round of funding. After securing $129m from investors in the first round of fundraising, Letv Sports now aims to “create a fairy tale” in sports media sector by proceeding fundraising Series B. According to media reports, Letv Sports could seal around $3b of funds this time.
Letv Sports signs partnership deal with UEFA
Letv Sports has announced a deal with Union of European Football Association (UEFA) on July 16 under which Letv has acquired rights for a number of UEFA properties in China. Financial terms of the deal were not disclosed. Letv Sports has secured rights to UEFA Champions League, Europa League and UEFA Super Cup covering the next three seasons starting from 2015-16, with the agreement giving Letv Sports rights to live stream up to 341 matches per season in China.
Letv Sports secures football rights from MP & Silva agent
Letv Sports has signed a strategic collaboration with the MP & Silva agency under which the sports-rights venture, which is operated by Chinese IPTV operator Letv, has acquired rights for a number of properties in China. Letv Sports has secured rights for football’s top-tier Italian Serie A, French Ligue 1 and Belgian Pro League plus English football’s FA Cup, Football League Championship and Capital One Cup. The deal also includes rights to the Scottish Professional Football League, Brazil national team global tour football matches, England national football teams and the recently-concluded 2015 Copa America national team tournament.
Double Group to acquire DeSports at RMB820 million
Wuhan Double Co., Ltd, or Double Group, a listed investment company in China, has reportedly announced a plan at Shanghai Exchange to fully acquire a sports marketing company named DeSports (Double-Edged Sports) at RMB820m. Under the plan Double Group will offer the shareholders of DeSports both shares worth RMB8.09 million and RMB11m cash. DeSports, as Double Group revealed, would take advantage of their resources and platform to grow in sports tourism, sports videos and sports brokerage. DeSports lately partnered with Spanish sports agency Media Base Sports.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
World Mahjong Limited ink with Le Sports
17 Feb 2016
Why is Bayern Munich so keen on China?
21 Jul 2015
Letv Sports raised 800m yuan in A and A+ round
14 May 2015
Evergrande’s first Youth Training Base in Guangzhou established
07 Nov 2016
AC Milan seals deal with Le Sports
01 Feb 2016
More from Yutang Sports
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Yutang Sports
loading...