SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024 12:08
Guangzhou Evergrande FC held a joint press conference with Evergrande Spring and Bayern Munich FC yesterday to announce a three-year deal between the Guangzhou-based mineral water producer and Bundesliga giants.
The deal will see Evergrande Spring, a subsidiary of the Evergrande Group, become a regional sponsor of Bayern Munich until 2018. But financial terms were not revealed.
The agreement covers the use of brand image rights in China. This has been seen on stadium advertising boards during the Audi Summer Tour 2015 and will also involve a TV commercial featuring FC Bayern players in China. Bottles of FC Bayern mineral water will also be sold in retail outlets.
Jörg Wacker: “We’re very proud to present Evergrande Spring as our first regional partner. The partnership demonstrates the strength of the FC Bayern Munich brand in China today. We hope a lot of our Chinese fans will drink the mineral water in future.”
In addition, FC Bayern and Guangzhou Evergrande Taobao FC will also conclude a cooperation agreement. The aim of this partnership is collaboration in the areas of sport, management and marketing.
Related coverage
Bayern Munich: turning football to gold in China
23 Jul 2015
15 Nov 2015
Evergrande Football School plans to open branches in Germany and France
20 Apr 2018
Bayern top in China digital market
29 Jan 2016
A new buzz swirling around sport
29 Jul 2015
More from Yutang Sports
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Yutang Sports
loading...