SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Guangzhou Evergrande FC held a joint press conference with Evergrande Spring and Bayern Munich FC yesterday to announce a three-year deal between the Guangzhou-based mineral water producer and Bundesliga giants.
The deal will see Evergrande Spring, a subsidiary of the Evergrande Group, become a regional sponsor of Bayern Munich until 2018. But financial terms were not revealed.
The agreement covers the use of brand image rights in China. This has been seen on stadium advertising boards during the Audi Summer Tour 2015 and will also involve a TV commercial featuring FC Bayern players in China. Bottles of FC Bayern mineral water will also be sold in retail outlets.
Jörg Wacker: “We’re very proud to present Evergrande Spring as our first regional partner. The partnership demonstrates the strength of the FC Bayern Munich brand in China today. We hope a lot of our Chinese fans will drink the mineral water in future.”
In addition, FC Bayern and Guangzhou Evergrande Taobao FC will also conclude a cooperation agreement. The aim of this partnership is collaboration in the areas of sport, management and marketing.
Related coverage
Evergrande Spring promotes football with Communist Youth League of China
05 May 2015
VASTO sponsors Evergrande Football School
31 Aug 2015
15 Nov 2015
Evergrande to launch first football training base
02 Aug 2016
A new buzz swirling around sport
29 Jul 2015
More from Yutang Sports
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
Yutang Sports
loading...