Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Chinese company Huawei, a leading ICT solutions provider, became official partner of the football club Atlético Madrid at a signing ceremony on Oct. 14 in the city of Shenzhen. Huawei became the club’s Intelligent Device Official Partner.
The term for this partnership is 2 years, from 1 July 2014 to 30 June 2016. Huawei’s logo will appear on the team’s jersey, at press conferences, boards and big screens of the home stadium, and the club’s game printings, posters, and official website. Besides the usual fields of cooperating, they would also collaborate on other areas, such as co-developing phone Apps.
Since 2012, Huawei has sponsored La Liga, and has been partners of A.C. Milan, Borussia Dortmund, Arsenal, Paris Saint-Germain. In 2014, Huawei has had more than 30 sponsorships in 24 countries around the globe. Seventy percent of them are in sports.
Huawei Technologies Co. Ltd. is a multinational networking and telecommunications equipment and services company, headquartered in Shenzhen, Guangdong, and founded in 1978. It overtook Ericsson is telecommunications equipment field in 2012. Huawei smart phones are a popular product for ordinary Chinese consumers.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Yao Ming to partner HCCR as relay race comes to China
04 Dec 2015
China and France tie up in winter sports
30 Jun 2016
Former CEO of Barcelona visits a Chinese football club
10 Nov 2015
China to introduce Fluminense Academy to campus soccer
18 Nov 2015
Hornets partners with Chamber to promote Charlotte in China
09 Oct 2015
More from Yutang Sports
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...