Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
LeTV Sports has announced its signing a partnership deal with Union of European Football Association (UEFA) on July 16 under which the sports-rights venture, which is operated by Chinese IPTV operator LeTV, has acquired rights for a number of UEFA properties in China. Financial terms of the deal were not disclosed.
LeTV Sports has secured rights to UEFA Champions League, Europa League and UEFA Super Cup covering the next three seasons starting from 2015-16, with the agreement giving LeTV Sports rights to live stream up to 341 matches per season in China.
Fans will be able to watch all UEFA games via PC, PAD, Superphone and LeTV Sports Super TV platforms.
Apart from rights to UEFA events, LeTV Sports’ football rights portfolio also includes English Premier League, FA Cup, Football League Championship, Capital One Cup, La Liga, Serie A, Bundesliga, French Ligue 1 etc, and 70% of the rights had been acquired on an exclusive basis.
Source: Titan24
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Le Sports links with Bird’s Nest to fund RMB5bn
18 Nov 2015
16 Aug 2015
World Snooker sells 10-year digital audio-visual rights in China
15 Aug 2017
Letv to build a full-scale sports ecosystem in India
02 Dec 2015
Paid sports TV faces challenges in China
10 Jun 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...