Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

Wuhan Double Co.,Ltd,or Double Group, a listed investment company, has reportedly announced the plan at Shanghai Exchange to fully acquire a sports marketing company named DeSports(Double-Edged Sports) at RMB820m.
Under the plan Double Group will offer the shareholders of DeSports both shares which are worth RMB8.09 million and RMB11m of cash.
Double Group aims to explore the sports industry and moreover to blend the sports entity with its media sector to strategically build a major platform which covers sports and culture.
DeSports, as Double Group revealed, would take advantage of their resources and platform to grow in sports tourism, sports videos and sports brokerage.
Double Group covers a range of business sectors, such as phosphate ores, real estate, education and film and television.
DeSports is a Jiangsu-based sports marketing company which has lately been linked with the takeover of La Liga side Malaga FC by Chinese investor.A
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Hisense’s ambitious plan for global market
15 Jun 2016
Li Ning to build multi-billion-yuan sports community
09 Dec 2015
Capitals have crowded into Chinese sports industry
16 Jun 2015
Inter close in on partnership with Chinese investors
11 Apr 2016
Espanyol is another possible takeover by Chinese company
07 May 2015
More from Yutang Sports
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
Yutang Sports
Chinese website
loading...