Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026 19:39

Wuhan Double Co.,Ltd,or Double Group, a listed investment company, has reportedly announced the plan at Shanghai Exchange to fully acquire a sports marketing company named DeSports(Double-Edged Sports) at RMB820m.
Under the plan Double Group will offer the shareholders of DeSports both shares which are worth RMB8.09 million and RMB11m of cash.
Double Group aims to explore the sports industry and moreover to blend the sports entity with its media sector to strategically build a major platform which covers sports and culture.
DeSports, as Double Group revealed, would take advantage of their resources and platform to grow in sports tourism, sports videos and sports brokerage.
Double Group covers a range of business sectors, such as phosphate ores, real estate, education and film and television.
DeSports is a Jiangsu-based sports marketing company which has lately been linked with the takeover of La Liga side Malaga FC by Chinese investor.A
Related coverage
P&G Hope Schools’ sports campaign launched
25 Jul 2017
China to inject $30m into marginal winter sports
30 Jul 2015
Business magnates dig for gold in Chinese sports market
04 Nov 2015
European soccer club deals signal renewed China interest
03 Feb 2015
Granada CF sale completed in Barcelona
16 Jun 2016
More from Yutang Sports
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
Who you meet at SportAccord And Why it Matters
22 Jan 2026
Yutang Sports
Chinese website
loading...