Cape Town to host the 20th edition of SportAccord Convention in 2028
08 Oct 2026 15:04

Wuhan Double Co.,Ltd,or Double Group, a listed investment company, has reportedly announced the plan at Shanghai Exchange to fully acquire a sports marketing company named DeSports(Double-Edged Sports) at RMB820m.
Under the plan Double Group will offer the shareholders of DeSports both shares which are worth RMB8.09 million and RMB11m of cash.
Double Group aims to explore the sports industry and moreover to blend the sports entity with its media sector to strategically build a major platform which covers sports and culture.
DeSports, as Double Group revealed, would take advantage of their resources and platform to grow in sports tourism, sports videos and sports brokerage.
Double Group covers a range of business sectors, such as phosphate ores, real estate, education and film and television.
DeSports is a Jiangsu-based sports marketing company which has lately been linked with the takeover of La Liga side Malaga FC by Chinese investor.A
Related coverage
Mafengwo.com to add overseas sports travel
14 Jan 2016
AC Milan players visited Huawei’s headquarters in Shenzhen
27 Jul 2015
China Media Capital and Sequoia Capital establish Sports Fund
14 Mar 2017
China's first 2-billion sports investment fund launched
01 Jul 2015
FC Bayern’s partner eyes youth training program in China
03 Dec 2015
More from Yutang Sports
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
SportAccord Convention in Baku postponed
03 Apr 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
Yutang Sports
Chinese website
loading...