Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Pepsi claimed their partnership with NBA. They officially replaced Coke Cola and became the exclusive sponsor of NBA in April. Recently Master Kong, the Chinese partner of Pepsi, announced that they were NBA partner in Great China.
According to the source, the reason why Master Kong announced the partnership 2 months after Pepsi did is that the contract of Coke Cola and NBA just expired these days.
As a member of “Pepsi-Master Kong union”, Master Kong took the exclusive partnership with NBA China. From next season, Master Kong will be official market partner of NBA China. Master Kong Ice Tea will be the official drink of NBA China Games and several fans activities.
“It is a big deal to work with NBA”, the Chief Marketing Officer of Master Kong, Li Ziqiang said. The financial statement indicates that the profit of Master Kong downsized for about 1.97% in 2014, and the soft beverage giant is definitely in need of a big deal to get back to their feet.
Source: sina.com
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024 20:16
Related coverage
NBA China announces long-term partnership with Chivas
05 Sep 2017
Artree Floor advertise via NBA’s Trail Blazers
01 Jan 2019
Nubia to sponsor Jiangsu Suning FC for RMB150m
18 Feb 2016
Chinese Metropolitans are not ideal choices for NBA stars
03 Aug 2015
Chinese group to sponsor Sheffield United
01 Jul 2016
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...