NBA 2K announces Tencent as Chinese broadcast partner

The eSports organization NBA 2K League, has partnered with Tencent, making the latter its first Chinese broadcasting partner, according to NBA. 

This is the first time that NBA 2K League gets an official airing in the Chinese mainland. 

Tencent starts to air the league’s 2019 playoffs today as the playoffs kick-off. Tencent will also stream the finals. The games will be available to Chinese audience through Tencent Sports app, Tencent Video and Tencent News. 

The quarter-finals and semi-finals will last three days and the finals will take place on August 4, Beijing time. 

Tencent is an official Chinese digital media partner of the NBA. Their ongoing collaboration began in July 2015. As a media partner, Tencent is already broadcasting NBA games on digital channels in China. 

Reference: NBA China  

Proofread by Levison Makuvise