SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
Beijing-based nutrition brand CPT became the officially designated sports food supplier of the upcoming event IAAF World Championships Beijing 2015 from 22 to 30 August, and is going to provide advises to players on diet prior to matches as well as nutrition supplements after competitions.
CPT is a Chinese local nutrition brand, and was founded in 2001. The company first started to sponsor sports in 2004, when they supported the General Administration of Sports of China around the 2004 Athens Olympic Games and sponsored a national sports event for health clubs.
The company has been an active player in the sports sponsorship field since then. Events and players that they sponsored included Beijing Marathon, Chinese skiing athletes Shen Xue and Zhao Hongbo, Beijing Triathlon World Championships and many others.
The company’s head of brand strategy indicated that the brand would have more moves in the next few years as Beijing would start to host a number of events in the following few years up to 2022.
They also plan to shift the focus to public and outdoor sports, as more and more Chinese people start to be involved in sports and exercises.
Source: Sina
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
Stephen Curry visits in Sept for China Tour
13 Aug 2015
XIAMENAIR to title sponsor Australian Badminton Open
04 Feb 2016
Hisense to sponsor 2016-2017 China Badminton Super League
06 Dec 2016
China's National Youth Games sealed RMB240million sponsorship deals
10 Jul 2015
China Open attracts 187 million CNY sponsor fee
13 Oct 2015
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...