VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Beijing-based nutrition brand CPT became the officially designated sports food supplier of the upcoming event IAAF World Championships Beijing 2015 from 22 to 30 August, and is going to provide advises to players on diet prior to matches as well as nutrition supplements after competitions.
CPT is a Chinese local nutrition brand, and was founded in 2001. The company first started to sponsor sports in 2004, when they supported the General Administration of Sports of China around the 2004 Athens Olympic Games and sponsored a national sports event for health clubs.
The company has been an active player in the sports sponsorship field since then. Events and players that they sponsored included Beijing Marathon, Chinese skiing athletes Shen Xue and Zhao Hongbo, Beijing Triathlon World Championships and many others.
The company’s head of brand strategy indicated that the brand would have more moves in the next few years as Beijing would start to host a number of events in the following few years up to 2022.
They also plan to shift the focus to public and outdoor sports, as more and more Chinese people start to be involved in sports and exercises.
Source: Sina
Related coverage
Beijing to host United fan festival
08 Dec 2014
600 Schools Stadiums in Beijing open to the public
09 Mar 2017
Beijing accelerates air pollution control on 100-day countdown
24 Apr 2015
National Bureau Director Conference sets Chinese sports plans for 2015
30 Dec 2014
FAW-Volkswagen Audi to sponsor FIS World Snow Day in China
08 Jan 2016
More from Yutang Sports
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
Discover the SportAccord Summit sessions!
31 Jan 2024
Yutang Sports
loading...