SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Organizers of 2015 China’s National Youth Games held a press conference yesterday to launch the 100-day countdown of the event and to report progress of preparations.
According to Li Hong, the secretary of the event’s organization committee, they have sealed as many as 61 deals which are valued at 240 million RMB.
Xtep, a Fujian-based traded sportswear brand, is a major sponsor of this event with a RMB43million deal.
Century Golden Resources Group, a Chinese real estate development company, also established a partnership with the organizers with a RMB20million deal.
Besides Xtep and Century Golden Resources Group, there are 10 more brands, including PICC (People's Insurance Company of China) and Fujian Branch of CNPC (China National Petroleum Corporation) that have signed RMB10million deals to sponsor the event.
In addition, some entrepreneurs have contributed to the event by donating equipments and technologies.
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