SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
YONEX, a Tokyo-based sports equipment provider, has struck a sponsorship deal with the badminton team of Guangdong Experimental High School with the signing ceremony being held on September 2nd, according to Guangzhou Daily.
The deal shows YONEX’s strategy in strengthening their presences in youth badminton and objective in promote the sport among youngsters.
The length and financial terms, however, was not disclosed.
As part of marketing strategies in China, YONEX held a partner meeting earlier last month and announced their plans to partner with more top badminton teams and to be more dedicated in promoting badminton among youth players.
The Japanese sports brand, renowned for badminton particularly, is currently the sponsor of Lin Dan, Chinese super Dan, and has also signed partnership with Fujian’s Provincial badminton team.
Guangdong Experimental High School’s badminton team has reached splendid achievements with over 10 titles in world middle school badminton games since 1960s.
Source: Guangzhou Daily
Related coverage
China’s Leisu Sports partners with Huddersfield Town FC
14 Aug 2017
Chinese sportswear brand Health sponsors 5 national athletics teams
26 Aug 2015
Huawei to extend contract with Indian cricket team
07 Apr 2015
Changhong to sponsor 12 Italian football teams
31 Mar 2016
Tata Tongchuang to sponsor 2017 ITTF World Championships
11 May 2017
More from Yutang Sports
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Yutang Sports
loading...