Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
YONEX, a Tokyo-based sports equipment provider, has struck a sponsorship deal with the badminton team of Guangdong Experimental High School with the signing ceremony being held on September 2nd, according to Guangzhou Daily.
The deal shows YONEX’s strategy in strengthening their presences in youth badminton and objective in promote the sport among youngsters.
The length and financial terms, however, was not disclosed.
As part of marketing strategies in China, YONEX held a partner meeting earlier last month and announced their plans to partner with more top badminton teams and to be more dedicated in promoting badminton among youth players.
The Japanese sports brand, renowned for badminton particularly, is currently the sponsor of Lin Dan, Chinese super Dan, and has also signed partnership with Fujian’s Provincial badminton team.
Guangdong Experimental High School’s badminton team has reached splendid achievements with over 10 titles in world middle school badminton games since 1960s.
Source: Guangzhou Daily
Related coverage
Nutrition brand Aomijia sponsored China PGA Tour
01 Jun 2015
Qbao could benefit from Zhang's historic move to La Liga side
23 Jul 2015
ZTE unveiled Axon Mini NBA Edition handsets in China
23 Sep 2015
CSL sponsor JD.com taps campus soccer
10 Dec 2015
Anta signs with captain of Team China
02 Jul 2015
More from Yutang Sports
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
France’s Golden Decade of Sport
14 Jun 2023
Yutang Sports
loading...