VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On May 17, the National Basketball League (NBL) held a news conference titled “Splendid NBL-It’s not just basketball” at Damei Center in Beijing.
Brands like Anta, HIKVISION, Spalding and Gatorade were announced as sponsors of the NBL, the second-tier league to the professional Chinese Basketball Association (CBA).
Anta Vice President Li Ling said, “As an official partner of the NBL, Anta plans to promote the development of Chinese basketball, from professional basketball to campus basketball, to community basketball, aiming to provide premium services for all basketball fans.”
The NBL promotion and marketing head, Huang Tao, commented, “The NBL is about basketball, about professional basketball, but it’s not just basketball. Taking basketball as a center, we are creating and delivering value through digitalization, pan-entertainment and localization.”
The CBA Chairman Yao Ming also recognized the NBL’s reform achievements in his speech. As he pointed out, NBL is the trailblazer of Chinese basketball, and perhaps even the entire Chinese sports industry, as the league officially started separating public service units from the government. The second-tier league has contributed to the overall development of Chinese basketball divisions, city basketball culture and sports culture products.
The 2018 NBL is scheduled to kick off on June 10th with Hunan Yongsheng VS Hubei Dangdai at Ningxiang in Hunan Province.
Source: Sohu
Proofread by William Logsdon
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
09 Dec 2016
Chinese Media Report on 2015/16 NBA
12 Aug 2016
CBA launches Weibo and WeChat accounts
13 Oct 2017
2017 FIBA Asia Champions Cup to tip off in China
18 Aug 2017
Chinese vice Premier visited Houston Rockets
23 Jun 2015
More from Yutang Sports
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
France’s Golden Decade of Sport
14 Jun 2023
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Yutang Sports
loading...