|  Register / Login

France’s Golden Decade of Sport

By Yutang Sports Wednesday, 14 Jun 2023 19:11

As the global sporting community descends upon Paris for Future of Sport organised by VivaTech with Global Sports Week, Two Circles has partnered with the leading France-based sports trade event to produce an in-depth and insight-led study on the significant commercial opportunity for the French sports industry - as it is gears up to enter a Golden Decade of Sport.   

The extensive Two Circles report predicts that the value of the French sports economy is expected to reach €7.8 billion by 2032 - a remarkable growth of 97% from €4.0 billion today.  

Elsewhere, the study focuses on five key areas identified among other, as priorities in the development of sport and the French sport economy in the years to come:  

  • The legacy of major international events in France  

  • The harnessing of digital sport and direct-to-consumer strategies  

  • The development and promotion of women’s sport  

  • The advancement of ‘event day’ strategy  

  • ...and the international expansion of France’s biggest sporting institutions 

A 10-page executive summary of the report which includes datasets, infographics and other key insights is available to you in the attachments or via this link, and the full report will be available on Friday 16 June. 

Clément Barouillet, Head of Two Circles France, or Sacha Brunet, Lead Consultant at Two Circles France who led the study and presented it during the opening session of Future of Sport – are available to answer any media requests. 

Two Circles will host its own session at Future of Sport on Friday 16th June at 16:30 CET, exploring the future of major event ticketing. 

As France prepares for a Golden Decade of Sports, the panel will discuss how major events like the Rugby World Cup are planning to utilise premium ticketing to boost their strategy, what lessons can be learned from leaders such as the Ryder Cup, and how Two Circles are supporting organisations to grow relationships with fans. 


Major Event Ticketing – Building Direct Relationships between Sports and Fans  


Matthieu Blondeaut, Rugby World Cup France 2023 Head of Ticketing and Marketing, 

Nick Hand, Ryder Cup Director of Marketing  

Heather Reading, Two Circles (former UEFA Euro 2022 Ticketing Lead) 

About Two Circles  

Two Circles is a sports marketing business that grows revenue for the world’s leading sports rights-holders, using data to create strategies, deliver proprietary technology solutions, package and sell sponsorships, and design and market compelling, tailored content. We understand the sports market and its consumers and have unrivalled knowledge of the trends shaping and reshaping the sports industry. 

Our client base includes over 150 of the world’s largest sporting entities including the NFL, Premier League, UEFA, Wimbledon and F1. In France, we work with the likes of LFP, Rugby World Cup France 2023, and clubs from the Ligue 1 Uber Eats. 

As a global sports business, we are present in five markets around the world – the United Kingdom (London) since 2011, Switzerland (Bern) since 2015, the United States (Los Angeles and New York) since 2017, France (Paris) since 2020 and Australia (Melbourne) since 2023. 

For more information visit www.twocircles.com 

About Future of Sport organized by VivaTech with Global Sports Week 

This year, Viva Technology and Global Sports Week are partnering to create Future of Sport, a gathering dedicated to the positive transformation of sport.  

Future of Sport is the newest theme at VivaTech that will take over Hall 2 of Paris Expo Porte de Versailles from the 13th to the 17th of June 2023. The new space will showcase the biggest brands, organizations, companies and startups leading Sport Tech and positive impact innovation. The sport industry is valued at more than $800 billion worldwide, and is being flooded by investors who have spotted massive opportunities in key areas: Performance, Well Being, In-Venue Technology, Sustainability, Fan Experience, E-Sport and more. Just months away from the Rugby World Cup and the Paris 2024 Olympic Games, Future of Sport at VivaTech is the place to be to discover the hottest innovations, generate leads and shape the Future of Sport. 

About Yutang Sports

As one of the official media partners of Future of Sport, Yutang Sports is a Chinese leading sports marketing and media platform, with an ultimate mission to connect China and world through sports. After years of growing, Yutang Sports, with a comprehensive media and marketing promotion system, is now dedicating to reporting sports business and marketing trends, providing sports business news, analysis, and exclusive data reports in both Chinese and English. Having been cooperated with top-level domestic and international sports summits, Yutang Sports is opening a window for Chinese sports industry to embrace the world.



Join the discussion

Yutang Sports