Did Jordan beat QIAODAN?

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On 8th December, China's Supreme People's Court finally announced their judgement in the trademark disputes between Michael Jordan and Chinese QIAODAN. In the 3 cases involving the "QIAODAN" trademark, the court found the registered trademark of Chinese QIAODAN damaged Michael Jordan’s name rights, and should be removed. However, for the rest7 trademark disputes associated with Pinyin QIAODAN and qiaodan, the court announced Michel Jordan should not control these name rights, and disallowed Jordan’s request for a new trial. 

These 3 cases are only a small part of the 68 QIAODAN trademark dispute cases. China’s Trademark Law has clearly ruled that the Trademark Review and Adjudication Board may revoke a trademark within five years from the date of registration. Those three trademarks are registered less than 5 years, and their defensive trademarks on other goods do not belong to Chinese QIAODAN's main business. 

In the meantime, for Chinese QIAODAN, their main trademark has been registered for nearly 20 years, long past the revocation period. Although, QIAODAN issued a statement respecting the judgement of the Supreme People's Court, they still argued Chinese QIAODAN and brand Qiaodan, including the series of Pinyin trademarks, all followed the Trademark Law of the People's Republic of China and had been approved by the State Administration for Industry and Commerce Bureau 20 years ago. In other words, Jordan’s victory proved there is not any relationship between QIAODAN and himself. Therefore, the main business of QIAODAN still can be operated with their registered main QIAODAN trademark.

‍‍Proofread by Sean O Diobhilin‍‍