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SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024

By Yutang Sports Friday, 08 Mar 2024 22:52

Want to get the inside track on what to expect when Paris opens its doors to the world for the Olympic Games, while setting new standards for broadcast and production creativity?

Join the MediaAccord (Day 4 - Thursday, 11 April) to hear from Olympic Broadcasting Services and Agence France-Presse - leading global news agency and long term SportAccord Media Partner - on the most technologically complex and visually stunning Olympic Games in history.

Paris 2024 - unique in so many ways

Paris 2024 will be showing the world the best France has to offer in just 140 days, transforming world-famous monuments into magnificent competition venues - from the Eiffel Tower and Trocadéro to Roland-Garros Stadium and Château de Versailles.

“It’s not only the athletes who will have to be at the top of their game in Paris: this is the ultimate test for media companies. MediaAccord is a rare opportunity for all the stakeholders in sport to come together, listen, discuss and learn about the latest trends and developments,” explained James Pearce - award-winning sports journalist & broadcaster, covering eight Olympic Games - and MediaAccord’s moderator.  

Olympic Broadcasting Services (OBS) will be taking broadcast coverage of Paris 2024 to an entirely new level, with more coverage than ever before and innovative technologies being used - the stage is set for a spectacular Games in Paris that will redefine how viewers experience this global event.

Yiannis Exarchos, Chief Executive Officer of Olympic Broadcasting Services (OBS) and Executive Director of the Olympic Channel explained: “Technological enhancements like UHD HDR, immersive sound and AI integration contribute to our commitment to capture the essence and emotions of athletes. With a desire for more human interaction post-pandemic, Paris 2024 coverage will provide more content than ever before and behind-the-scenes material for a deeper connection to the Games experience.”

Paris 2024 - breaking news with tech twist

in Paris, across France and in Tahiti - where surfing will be staged - the editorial coverage will be immense, and this time with a technological twist. 

“At MediaAccord, we’re looking forward to discussing the attractiveness of innovations including robotics and artificial intelligence for measuring and increasing the audience for the Paris Olympic Games editorially,” explained Pierre Galy, Head of Sports at Agence France-Presse, International Olympic Committee (IOC) officially recognised news agency and member of the IOC Press Commission.

Immersive technologies - transforming sports fan experiences & content design

MediaAccord also has two fascinating tech-focused sessions looking at how immersive technologies are converging with artificial intelligence to create brand new experiences for sports fans around the world. 

Join Andy Miah - Chair in Science Comms & Future Media at University of Salford, Manchester - for his Towards a World of Immersive Experience session.

Want to know how AI and wider tech impacts how media content is designed?

Meet Ellie Roach - Digital and Data Services Lead at InCrowd Sports, and Ross Tanner - Director at Magnifi, for the Data, AI, OTT: Navigating Digital Opportunities session.

"The importance of data in driving engagement and creating connections between sports organisations, brands and fans is undeniable,” said Roach. “I’m looking forward to sharing thoughts on the best data technology stacks to help deliver more cohesive, immersive and personalised digital experiences."

“The sports media industry is evolving at a rapid pace, and keeping up is a challenge for Federations - I will be sharing my insight on how new technologies, especially in AI, are giving new opportunities for fan growth and associated revenues,” explained Tanner.

SportAccord 2024 - join world’s leading sports industry experts

Meet renowned global experts in sport, industry and academia and join over 1,500 delegates and exhibitors at SportAccord World Sport & Business Summit on 7-11 April at the award-winning International Convention Centre (ICC) in Birmingham - West Midlands.

Click here to register now.


The SportAccord World Sport & Business Summit 2024 is supported by a number of strong partners and suppliers:

Gold Partner: Sport Event Denmark

Silver Partners: EventScotlandExplore EdmontonTourism & Events Queensland

Bronze Partner: Sport Liverpool , Sports Authority Thailand

Official Suppliers: DB SchenkerWiz-Team

About SportAccord World Sport & Business Summit 

The SportAccord World Sport & Business Summit brings together around 1,500 leaders and key decision makers from over 120 International Federations (IFs), the International Olympic Committee, and organisations involved in the business of sport. 

The Summit provides an unrivalled platform enabling global business leaders and host cities to have access to all the International Federations and their stakeholders in one location over several days. 

This unique event is a combination of official sports meetings, networking gatherings, a themed conference programme, and exhibition space enabling International Federations, industry, cities and regions to showcase and advance their sport, services and facilities. 


SportAccord is a sports event organisation based in the Olympic Capital, Lausanne, Switzerland, and governed by stakeholders representing the Olympic and non-Olympic International Federations.  

It brings together International Federations and organisations involved in the business of sport with the aim to serve, promote and protect the common interests of its stakeholders, help them achieve their global objectives and facilitate knowledge-sharing.

SportAccord’s stakeholders include:

ASOIF (Association of Summer Olympic International Federations)

WOF (Winter Olympic Federations)

ARISF (Association of IOC Recognised International Sports Federations)

AIMS (Alliance of Independent Recognised Members of Sport)

Visit SportAccord.sport for more information.

About Yutang Sports

As one of SportAccord's Principal Media Partners, Yutang Sports is a Chinese leading sports marketing and media platform, with an ultimate mission to connect China and world through sports. After years of growing, Yutang Sports, with a comprehensive media and marketing promotion system, is now dedicating to reporting sports business and marketing trends, providing sports business news, analysis, and exclusive data reports in both Chinese and English. Having been cooperated with top-level domestic and international sports summits, Yutang Sports is opening a window for Chinese sports industry to embrace the world.

Tags: SportAccord


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