Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Supporting elite athlete mental health and maximising female athlete well-being to improve performance will be the focus at HealthAccord, one of the four specialist streams at this year’s SportAccord World Sport & Business Summit.
Sport’s most influential industry gathering will take place from 7 to 11 April in Birmingham -West Midlands and bring together around 1,500 leaders and key decision makers from over 120 International Federations (IFs), the International Olympic Committee, organisations involved in the business of sport, politics and the academic world.
Prof Dr Margo Mountjoy, a renowned sports medicine physician and member of the IOC Medical Commission Games Group, will kick off HealthAccord in the afternoon of 8 April.
“The COVID-19 pandemic has shone a bright light on the importance of protecting and promoting athlete health to maximise sport performance,” said Mountjoy.
“HealthAccord is specifically designed to provide factual and practical information for sport administrators, business people, political leaders and anyone who cares about athlete health and well-being. I am expecting great excitement and lively discussion for the timely, relevant and interesting health-related topics.”
The HealthAccord sessions will feature medical and academic experts, as well as IF representatives, who will share best practice from across the global sports landscape.
Elite athlete mental health
Finding ways to protect and improve mental health - which has been thrown into the media spotlight thanks to important testimonies from high profile athletes including Simone Biles and Naomi Osaka - will be addressed by Dr Will Wynter-Bee from the European Tour Golf Group, and during a subsequent round table discussion at HealthAccord.
By positively addressing mental health, several sports now have seen a direct performance uptick, as well as the opportunity to increase longevity in sport.
Dr Stuart Miller, Senior Executive Director for Integrity & Legal at the International Tennis Federation (ITF), will share insights on how the environment of professional tennis places stresses on the players, and how his federation is seeking solutions to support the players in tackling these issues.
Tennis brought together key stakeholders at their first ever Mental Health Summit in 2022, which produced 21 foundational principles to address mental health, for implementation across the sport. Concrete examples include a project that aims to reduce the prevalence of social media abuse.
Female athletes - true picture of health
With much remaining unknown about female athlete health in comparison with the scientific knowledge base for male athletes, the second focus at HealthAccord responds to the increasing prominence and notoriety of women’s sport, against the backdrop of driving parity in Olympic Games and major successful events for female athletes including the FIFA Women’s World Cup™.
Prof Evert Verhagen, Medical Research Adviser at UEFA and Professor at UMC University in Amsterdam, will be one of the expert speakers on the topic of enhancing sport performance through health in female athletes. Focusing on specific challenges for female athletes, such as ACL injuries in football, he will explain how UEFA is supporting the health of female football players.
Amongst others, Prof Verhagen will be joined by Annamarie Phelps CBE, Olympian, Vice Chair of the British Olympic Association and member of the European Olympic Committee Executive Committee.
Reproductive health will be another focus at HealthAccord, with a roundtable discussion featuring experts including Kirsty Elliot-Sale, Professor of Female Endocrinology and Exercise at the University of Manchester, who has more than 20 years of experience in working with elite female athletes, comprising expertise on the design and implementation of exercise-based interventions.
Registration
The delegate pass for World Sport & Business Summit 2024 at the favourable rate of CHF 2,000 is still available during February, increasing to CHF 2,500 from 1 March. Click here to register now.
Partners
The SportAccord World Sport & Business Summit 2024 is supported by a number of strong partners and suppliers:
Gold Partner: Sport Event Denmark
Silver Partners: EventScotland, Explore Edmonton, Tourism & Events Queensland
Bronze Partner: Sport Liverpool
Official Suppliers: DB Schenker, Wiz-Team
About SportAccord World Sport & Business Summit
The SportAccord World Sport & Business Summit brings together around 1,500 leaders and key decision makers from over 120 International Federations (IFs), the International Olympic Committee, and organisations involved in the business of sport.
The Summit provides an unrivalled platform enabling global business leaders and host cities to have access to all the International Federations and their stakeholders in one location over several days.
This unique event is a combination of official sports meetings, networking gatherings, a themed conference programme, and exhibition space enabling International Federations, industry, cities and regions to showcase and advance their sport, services and facilities.
About SPORTACCORD
SportAccord is a sports event organisation based in the Olympic Capital, Lausanne, Switzerland, and governed by stakeholders representing the Olympic and non-Olympic International Federations.
It brings together International Federations and organisations involved in the business of sport with the aim to serve, promote and protect the common interests of its stakeholders, help them achieve their global objectives and facilitate knowledge-sharing.
SportAccord’s stakeholders include:
ASOIF (Association of Summer Olympic International Federations)
WOF (Winter Olympic Federations)
ARISF (Association of IOC Recognised International Sports Federations)
AIMS (Alliance of Independent Recognised Members of Sport)
Visit SportAccord.sport for more information.
About Yutang Sports
As one of SportAccord's Principal Media Partners, Yutang Sports is a Chinese leading sports marketing and media platform, with an ultimate mission to connect China and world through sports. After years of growing, Yutang Sports, with a comprehensive media and marketing promotion system, is now dedicating to reporting sports business and marketing trends, providing sports business news, analysis, and exclusive data reports in both Chinese and English. Having been cooperated with top-level domestic and international sports summits, Yutang Sports is opening a window for Chinese sports industry to embrace the world.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
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