Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
On March 28, Sina Sports signed a strategic cooperation with Beijing Jiannong Sports Goods Company, unveiling Sina Sports’ running event plan for 2018.
Under their deal, the two sides aim to seek online and offline cooperation opportunities to create a self-made IP team-like running festivals and a 5km team running race.
The pair will also make full use of available resources with the goal of realizing a win-win model in team running culture and creative team races.
Sina Sports has plans to update its running channel by boosting major events and live broadcasts as well as establishing an event evaluation system for the public.
With the launch of China’s File No. 46, public fitness has become a focus of the country’s national strategy, which has widely increased the growth of running races in China. Against this backdrop, more Chinese media companies are starting to launch their own self-made event IPs.
As Arthur Wei, Senior Vice President of Sina and General Manager of Sina Sports said, their aim of establishing an event like this is more about engaging residents in large cities, rather than focusing on winning or losing. Wei believes that an event operator needs to being mindful as a sports media company, using scientific data offerings and premium content platforms to connect runners, cities, organizers and partners.
Proofread by William Logsdon
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Yutang Sports to host Sports HR Workshop in Beijing
15 Apr 2016
Sina Sports joins forces with PGA
04 Aug 2017
Sina Sports to air MUTV in China
07 Jan 2016
2015 in review: the sports business in China (I)
29 Dec 2015
Why Sina Sports is favored by 20 million loyal fans?
21 Mar 2016
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...