Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
China Central Television's all-sports channel, known as CCTV 5, has signed a strategic partnership deal with Sina Weibo, the Chinese equivalent of Twitter.
Sina Weibo has been announced as the premier social media partner of the TV station, to support CCTV 5’s media strategy for the 2016 Rio Olympics.
As stated in the report, Olympic programmes will be available all day for Chinese viewers on Sina Weibo, CCTV 5 and CCTV 5 App. Users will also be able to share their favorite programmes from the App to Sina Weibo. In the near future, their partnership will also involve production, content, big data and news reports.
Years of intensive reporting has made CCTV 5 the most popular platform for sports fans in the country. As Jiang Heping, Executive Director of CCTV 5, said, the partnership perfectly integrates Sina Weibo’s strong fan base and CCTV 5’s devoted viewers. This will increase the popularity of the upcoming Olympics as well as promote the sports industry in China.
Sina Weibo Wang Gaofei states that at present, social media features graphics, text messages and videos. He predicts that the upcoming Rio Olympics will provide a great chance for the explosion of short videos. As a long-term partner of CCTV 5, Sina Weibo will take this opportunity to share more exciting sports content with users.
Source: Sina
Proofread by Sean O Diobhilin
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
FAW Toyota links with China Fencing Team
07 Apr 2016
Weekly report: Basketball domintaed the ranking list
07 Dec 2016
China choose Sao Paulo as training base for Rio 2016
14 Jan 2016
Weekly Report: NBA and CBA wrapped up most positions of the TOP 10 list
25 Jan 2018
Weekly report: Basketball games wrapped up TOP 3 positions in list
31 Oct 2017
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Yutang Sports
loading...