Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Sina, one of most famous Chinese Internet media, announced an 8-year strategic partnership with Viva Sports in Xiamen. From 2015 to 2022, Sina would develop a deeper cooperation with Viva on several events, including CUBA, CUBS and CHBJ/CJBL. Viva Sports would authorize Sina to establish and run the official website of China Campus Basketball.
“The partnership symbolizes the rejuvenation of Sina. Sina is about to boost brand influence by partnering with CUBA. In the following 8 years, Sina will integrate more resource and channels, spare no efforts in helping CUBA, and creat new mode of marketing with Viva.” Senior VP of Sina, Director of Sina Sports Wei Jianglei said
CUBA is the league which has the most teams and players. CUBA has more than 2000 games, 10000 players and 10 million spectators in one year. Gathering with CUBS and CHBJ, Sina is able to cover millions of students,teachers and their relatives. The Internet giant is to develop in a huge consumer community by supporting campus basketball.
Source: Sina
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Baoneng buys Guangzhou International Sports Arena for RMB3.7bn
25 Aug 2017
China United Travel to buy 55% shares of sports company
22 Dec 2015
NBA China announces long-term partnership with Chivas
05 Sep 2017
Qiaodan Sports sponsors 3X3 FISU World University League Final
10 Oct 2015
Beijing hosts summit on sports industry development
21 Sep 2015
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...