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How running boosts the Chinese sports industry

Friday, 18 Aug 2017

In recent years, running has become a symbol of fashion in China. In the year 2016 alone, 328 marathon-related events were registered at the Chinese Athletic Association (CAA), almost 14 times more than 2011 (22 events). Accordingly, the number of participants reached 2.8 million last year, a six-fold increase since 2011, making the number of frequent runners reach over 10 million.

New strategic partnership for Run For Run

Friday, 28 Jul 2017

Chinese top-flight 10km road running series Run For Run has signed a strategic partnership deal with Beijing-based True Media Sports.

Codoon confirms partnership with C’estbon

Friday, 02 Jun 2017

China's leading sports and social platform Codoon has reached a partnership with China Resources C’estbon Beverage (China) the leading brand in drinking water in China.

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