Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Sina Sports has secured a two-year agreement with Chelsea’s Belgium international and star playermaker Eden Hazard. The deal marks Hazard becoming the fourth celebrity following Gary Neville, Carlo Ancelotti and Michael Owen to be signed by Sina Sports as a regular guest commentator.
The attacking midfielder will regularly engage with football fans online by sharing his opinions on soccer, in particular the Premier League and the UEFA Champions League, joining in with a monthly online Q&A and presenting autographed merchandise to fans. He will also be the “inside man” sharing off-screen news and photos from Chelsea’s training ground and matchdays.
Hazard announced his two-year partnership deal by recording a video clip where he called on Chinese football fans to watch live European football on the Sina network.
Sina Sports is part of the Sina Group and a subsidiary of Sina.com, one of the largest news websites in China. Sina has secured the rights to broadcast the 2015/16 English Premier League season alongside Le Sports (formerly known as LeTV Sports) and Tencent Sports.
Proofread by Raymond Fitzpatrick.
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
China needs to focus on youth training and coaching programs
28 Oct 2015
Real Madrid pocketed first Chinese deal
30 Mar 2015
Branding a CSL club through non-commercial deal
04 Mar 2016
Costa Cruise to partner CBA’s Jiangsu Dragons
18 Jan 2016
31 Aug 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...