Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Sina Sports has secured a two-year agreement with Chelsea’s Belgium international and star playermaker Eden Hazard. The deal marks Hazard becoming the fourth celebrity following Gary Neville, Carlo Ancelotti and Michael Owen to be signed by Sina Sports as a regular guest commentator.
The attacking midfielder will regularly engage with football fans online by sharing his opinions on soccer, in particular the Premier League and the UEFA Champions League, joining in with a monthly online Q&A and presenting autographed merchandise to fans. He will also be the “inside man” sharing off-screen news and photos from Chelsea’s training ground and matchdays.
Hazard announced his two-year partnership deal by recording a video clip where he called on Chinese football fans to watch live European football on the Sina network.
Sina Sports is part of the Sina Group and a subsidiary of Sina.com, one of the largest news websites in China. Sina has secured the rights to broadcast the 2015/16 English Premier League season alongside Le Sports (formerly known as LeTV Sports) and Tencent Sports.
Proofread by Raymond Fitzpatrick.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Anta teams up with Evergrande Football School
28 Oct 2015
Jiangsu Sainty to co-found TV zone with iTV
01 Jul 2015
28 Jun 2015
WCA works with Youku Tudou and Taobao to better commercialize e-sport
15 May 2015
Lander Sports partners with Yiwu
09 Aug 2017
More from Yutang Sports
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Discover the SportAccord Summit sessions!
31 Jan 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Yutang Sports
loading...