The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05

AC Milan seals deal with Le Sports
Recently, the famous Italian football team, Inter Milan, announced a team-up with Le Sports, the sports unit of leading Chinese online streaming company, LeEco. One day later, AC Milan, the other Serie A club from that city, also announced a partnership with the same Chinese company.
Three Evergrande executives resign
Three executives of Guangzhou Evergrande and Taobao FC, including its current
president, have resigned, said the club in a official announcement on Monday. As
stated in the announcement, Ke Peng, president of the club, Mai Jianle, vice
general manager, and Zhang Hongping, member of the board submitted the
resignation due to "personal reasons".
Tencent Sports announce exclusive partnership with ESPN
The Chinese internet company Tencent has announced today its exclusive digital partnership with ESPN, Inc., the global leading sports content company.
Shanghai Marathon extend Nike deal
Nike Inc., the international sportswear giant, have renewed a deal with the
Shanghai International Marathon to extend their sponsorship by 5 years,
according to a report posted on Tuesday.
Nanjing to host inaugural World Roller Games
The Federation Internationale de Roller Skating (FIRS), the international governing body for roller skating, has awarded Nanjing the rights to host the inaugural World Roller Games in 2017.
17 Chinese media outlets to air 50th Super Bowl
The 50th Super Bowl, American football's flagship event, will take place on the first day of the Chinese New Year (8 February) and will be broadcast on 17 different Chinese media outlets, the NFL has announced.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
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14 Jul 2025 12:36
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