Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Recently, the famous Italian football team, Inter Milan, announced a team-up with Le Sports, the sports unit of leading Chinese online streaming company, LeEco. One day later, AC Milan, the other Serie A club from that city, also announced a partnership with the same Chinese company, according to news from Xinhua.
The two sides have reached a three-year strategic partnership on content, licensed merchandise, club promotion and exclusive interviews.
As part of the deal, Le Sports will bring AC Milan’s official TV channel to mainland China for the first time.
As the official partner and digital media partner of AC Milan in China, Le Sports will also play an important role in the club’s future promotion and business development in the Asian country.
Over recent weeks, other major clubs like Manchester United, AS Roma and Bayern Munich have targeted Asia in order to increase their brand awareness by partnering up with various well-known Asian companies to gain more fans in this part of the world. Earlier in January, Manchester United FC signed a major deal with Chinese online sports platform Sina Sports to broadcast the club’s 24/7 TV channel MUTV in China.
Source: Xinhua
Proofread by John Devlin
Related coverage
CMC put heavy investment in SoccerWorld
23 Mar 2016
Bird’s Nest adds artificial grass supplier
30 Nov 2015
Le Sports partners Chongqing FA
25 Feb 2016
Branding a CSL club through non-commercial deal
04 Mar 2016
THE FOOTBALL MARKET – Sanchez to China?
15 Dec 2016
More from Yutang Sports
Yutang Sports
loading...