Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Recently, the famous Italian football team, Inter Milan, announced a team-up with Le Sports, the sports unit of leading Chinese online streaming company, LeEco. One day later, AC Milan, the other Serie A club from that city, also announced a partnership with the same Chinese company, according to news from Xinhua.
The two sides have reached a three-year strategic partnership on content, licensed merchandise, club promotion and exclusive interviews.
As part of the deal, Le Sports will bring AC Milan’s official TV channel to mainland China for the first time.
As the official partner and digital media partner of AC Milan in China, Le Sports will also play an important role in the club’s future promotion and business development in the Asian country.
Over recent weeks, other major clubs like Manchester United, AS Roma and Bayern Munich have targeted Asia in order to increase their brand awareness by partnering up with various well-known Asian companies to gain more fans in this part of the world. Earlier in January, Manchester United FC signed a major deal with Chinese online sports platform Sina Sports to broadcast the club’s 24/7 TV channel MUTV in China.
Source: Xinhua
Proofread by John Devlin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Media reveals information about LeSports second funding
05 Mar 2016
Ironman buys Cape Epic mountain bike stage race
22 Aug 2016
Sacramento Kings show off solar array plans with the help of SPI Solar
16 Sep 2015
Spending big not a long-term policy for China’s sports industry
18 Nov 2015
Alibaba and Sina announced wide ranging deal with Kobe Inc.
04 Aug 2015
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Yutang Sports
loading...