Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Recently, the famous Italian football team, Inter Milan, announced a team-up with Le Sports, the sports unit of leading Chinese online streaming company, LeEco. One day later, AC Milan, the other Serie A club from that city, also announced a partnership with the same Chinese company, according to news from Xinhua.
The two sides have reached a three-year strategic partnership on content, licensed merchandise, club promotion and exclusive interviews.
As part of the deal, Le Sports will bring AC Milan’s official TV channel to mainland China for the first time.
As the official partner and digital media partner of AC Milan in China, Le Sports will also play an important role in the club’s future promotion and business development in the Asian country.
Over recent weeks, other major clubs like Manchester United, AS Roma and Bayern Munich have targeted Asia in order to increase their brand awareness by partnering up with various well-known Asian companies to gain more fans in this part of the world. Earlier in January, Manchester United FC signed a major deal with Chinese online sports platform Sina Sports to broadcast the club’s 24/7 TV channel MUTV in China.
Source: Xinhua
Proofread by John Devlin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Sino-Europe Sports certain to acquire Milan on 3rd March
13 Feb 2017
BoYang Investment to partner with Sabadell CE
07 Dec 2015
Boston Bruins to start China Tour next week
05 Jul 2016
Alisports to establish a fitness academy
08 Sep 2017
AC Milan and China are perfect match for each other
20 Apr 2015
More from Yutang Sports
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
Yutang Sports
loading...