Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
The 50th Super Bowl, American football's flagship event, will take place on the first day of the Chinese New Year (8 February) and will be broadcast on 17 different Chinese media outlets, the NFL has announced.
According to viewer data, more than 12 million Chinese fans have watched the Super Bowl annually over the last five years, China News Service reports.
The broadcast details of the 50th Super Bowl came as NFL China and Budweiser announced a strategic partnership until 2022 at San Francisco's Golden Gate Bridge.
Last year's Super Bowl was aired in over 180 countries around the world in 25 languages and the sport is considered to be among the fastest growing in China.
Last Month, Ali Sports, agreed a deal with the NFL to show games, highlights and weekly programs from the league through its various platforms.
As far as we know, video streaming would be available for Super Bowl 50 on Ali Sports, Youku Tudou, TV box Tianmao Mohe, BesTV, PPTV Sports and IQiyi.
Source: gbtimes.com
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
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