PEAK Sport officially signs Dwight Howard

PEAK Sport, a leading Chinese brand of sports equipment, has singed NBA star Dwight Howard with a multi-year deal valued at 150-200 million RMB, according to reports. As part of the deal, the Houston Rockets star will be representing PEAK sneakers with an RMB100m-plus offer made by PEAK Sport. In addition, the deal also consist of stock options and revenues distribution, making it worth around 150 million to 200 million RMB.

PPTV Sports seals 3-year broadcasting deal with UEFA

PPTV Sports, a renowned online sports streaming platform based in Shanghai, has reportedly secured a 3-year deal for the rights to live broadcast UEFA Champions League, Europa League and UEFA Super Cup within China.

Oppo expected to launch FC Barcelona edition device

Oppo has posted a teaser on its Weibo page, that hints at a event to take place in China on September 8th. The numerals on the back of the two jerseys in the foreground of the teaser and certain players like Luiz Suarez, Lionel Messi, Neymar, Adriano, Jordi Alba, Marc Bartra and Pique in the background all adds up to be a teaser for the Oppo R7 Plus FC Barcelona Limited Edition.

Changan Ford becomes Presenting Partner of Team China

Chinese Football Association have announced Changan Ford as the Presenting Partner of Team China. The signing ceremony between CFA and Changan Ford was held this morning, announcing a four-year partnership.

Gionee sponsors China Football National Team

China smart phone manufacturers, Gionee held a press conference with the China Football Association (CFA), announcing a new 4-year partnership. The coach of China Men’s national team Alain Perrin and goalkeeper Wang Dalei also attended the conference.

Illinois to broadcast football games in Chinese

A surge in students from China has prompted the University of Illinois to add Chinese-language broadcasts of its football games this season. Besides, the school is also considering adding Chinese-language broadcasts of men's and women's basketball games should the football experiment prove successful.

Chinese brands to invest RMB2bn into youth football

Sports 8 International, a Beijing-based sports entity, has struck a strategic deal with Cybernaut Investment Group to invest RMB2bn in youth football in China, including a youth-football-related sports development foundation center.